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Table of Contents Introduction
Just What Is Blogging and Pinging
Why Is Blogging and Pinging The Newest Marketing Tool
What Do The Spiders See
Simple Steps Lead to Big Results
Chapter 1: Creating Your Blog
Step1: Go To Blogger.com
Step 2: Create an Account
Step 3: Naming Your Blog
Step 4: Choosing a Template
Step 5: Creating a Test Post
Chapter 2 – Making Your Blog Settings Count
Why Settings Matter
Step 1: The Settings Tab
Step 2: Settings – Publishing Tab
Step 3: Settings – Formatting Tab
Step 4: Settings – Comments Tab
Step 5: Settings – Archiving Tab
Step 6: Settings – Site Feed Tab
Step 7: Republish
Chapter 3: Creating a Yahoo Account
Why A Yahoo Account Is Needed
Step 1: Create Your Yahoo ID and Password
Step 2: Security, Customization, Verification, and Terms of Service
Chapter 4 – Yahoo and Your Blog RSS Feed
What Is An RSS Feed
Why Use the Yahoo RSS Feed
Subscribing to Your Blog
Chapter 5 – Blog This
What is BlogThis!?
Installing BlogThis!
Using BlogThis!
Chapter 6: Pinging Yahoo
Pinging – The Next Step
Step 1: Changing the Code
Step 2: Creating a Yahoo Ping
Chapter 7: Pinging Other Search Engines
Creating a Technorati Ping
Using Ping-O-Matic
How Do You Know If It Is Working?
Chapter 8: Using Business Blogs Instead of Websites