Link wheels are one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites. The fundamental idea for this strategy is to create a circular pattern of links that easily flows through a number of websites. The ultimate goal is to end the circle at a website where in the case of a business website; visitors are encouraged to purchase information, services, or products relevant to the topic.Ιn short a link wheel is an interconnected group of web sites which essentially link to a "Targeted Web Site" and aim to boost search engine ranking for given keywords. Ultimately, the goal of a link wheel is to benefit the target website but the target website is not the only website to benefit from the use of link wheels. Each of the websites in a link wheel receives a back link to it from one or more websites in the wheel while each website provides a back link to the target website. This builds value in the other websites in the link wheel along with building value in the target website.
