Rich snippets are fast becoming a must have factor when it comes to search engine ranking. A few benefits of rich snippets include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for. Know more about Rich Snippet and its importance here at this SEOmoz info graphics below .
