How to Improve Your Site

Posted on November 22nd, 2011. Written by Angie.

No matter how grand your site is, you can always find ways to improve it. And when you improve it, your viewers will notice and visit the site more often or tell others about the great site they were just on. Improving your site is often just a matter of making a small change here or one there. Here are some things to consider to improve the quality of your website.

Easy to Read
When a visitor enters your site, they should find it easy to read. If not, they may leave the site at once, or only stay for a short while and then never return. You can make your site easy to read by using text that is easy on the eyes. If the text is hard for someone to read, are they really getting the information you want them to receive? Most likely not.


Use a text for the headings and subheadings, then switch to a different font for the body of the page. Use colors that appeal to the eye, and that go well together. Keep in mind that certain colors do not show up well on white or black backgrounds, so you may wish to avoid these colors.
Highlight key words or phrases as well by either bolding the word or words or using a different colored font.

Easy to Navigate
Your visitors want a site that is easy to navigate. You can help your visitors out several ways when you design your page. For starters, have a site map. This will give your guest a good overview of how your site is set up.
And consider using breadcrumbs. A breadcrumb will allow your users to track their way back to the home page. An example of this would be Home > Makeup > Eyes> Eyeshadows.
Use subsections as well as main sections for your site. You can do this with either a drop down menu or a secondary left hand sub-navigation.
Keep in mind that if visitors have to click more than 3 times to find the information they need, they will find another site to frequent.

Fast Websites
Make your website fast. Use only graphics on it that are necessary, as filling the website with more could make your site take longer to download. Flash graphics take a long time to load, so you may wish to pull these off if your site has them. Most visitors will only wait 10 to 20 seconds and if the page is not up, they will move on to a different site.

Appeal
When designing the page, minimal is often better. The more textures and graphics you have in the background, the less likely your text is going to be readable.

Small changes will allow you to make a change for the better on your site. Guest will love that you have a site map to guide them around, and will appreciate a site that is not only fast, but one that appeals to them as well.

This entry was posted on Tuesday, November 22nd, 2011 at 1:45 pm and is filed under General, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.

Angie

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