How to Create an Impressive Writing Website–6 Steps for Building Content Creation Website
A top quality website is what gets your business running! You have to make sure your website produces excellent content and attracts people; doing it well will save time as you won’t have to spend too much time marketing your online business. A good website creates an excellent first impression as it can encourage visitors to hire you, and first impressions last forever. A few things should be kept in mind when creating a writing website. Our main purpose is to attract visitors and convince them to hire us only by looking at our website. Here are a few tips you should take care of:
1. The Landing Page
Yup! That’s the first thing the visitor sees. The landing page should look professional and immediately inform the customers about the benefits they can be privy to. Inform customers what you can do for them, how you are different from others, how you are ready to help them etc. An interesting headline, followed by answers to questions important to the visitor, might just score a sale for you. Work hard on your landing page, seek professional assistance and the investment would be worth it!
2. Make it All Clear
You should explain all your proceedings and policies very clear for the customer. Create a separate page for FAQs answering all important questions.
If you have any policies different from other writing companies, please do mention them. A few questions you should definitely answer are:
- What are your charges?
- What is your delivery time?
- Are there any discounts?
- Who owns the rights to the content?
- What if I am not satisfied with the work?
3. Make contact easy
Customers should not find it difficult to contact you. As soon as they are done reading about your services and have made up their mind to hire you, they must be able to contact you immediately! You can add an ‘Email us’ button or an application form. The application form will help you get feedback from your customers such as, how did they come to know about you etc. Such strategies would be helpful in marketing your website and recognizing its strengths and weaknesses. Also, some visitors may be put off by your website if they find it difficult to reach you.
4. Include Sample work
Include samples of your previous work so visitors can get a good idea about your business. You may end up losing a client if you don’t do so, as well. For instance, include samples of different types of writing projects if you own an article directory, to give the customer a better idea of the writing quality you provide.
5. Avoid errors
Take immense care to avoid grammatical errors on your website. Make sure your website looks sophisticated, professional and user-friendly. Information should be easily available to the visitors.
6. Put up Testimonials
Place favourable testimonials on your website. Testimonials from other customers can ensure your trustworthiness and can in turn, serve to satisfy future clients.