Optimize Your Website through Off-page SEO
The best SEO tactic is producing quality content for your site. However, undermining the significance of off-page SEO is unjust. Off page SEO is what a sales strategy is for a conventional business. It has the potential to support your entire online business. Off page SEO attracts traffic to the website leading to enhanced sales and profits. You should always work on some effective off page SEO techniques. Here is a list of few tactics you can use:
This is not only good for your website as you might create backlinks through it, but it may also broaden your horizon thus giving you a new perspective for creating content. Voicing your opinion or even appreciating others’ work might be taken as a good gesture and may have positive impact on your site at the same time.
Forums are a good platform to create backlinks for your website. Since a forum consists of a vast collection of people, satisfying them can mean more traffic for your site. Plus, forums allow a signature line where you can provide a link to your website. This signature appears whenever you make any contribution on the forum. Find out forums relevant to your niche. The quality of content shared and popularity of forum also matter in making your backlink valuable.
Link wheels involve using 5 or more unique web 2.0 sites having high page ranks to create backlinks. The ‘spokes’ of the link wheel entail a link to other unique web 2.0 sites, whereas the hub of the link wheel is any page on your website. The purpose of this tight group is to have a unique set of web 2.0 sites with your website being the focal point. Add distinctive content using unique keyword terms or phrases. Adding video content, images etc. also increases website value.
Video Marketing is more effective than others. Videos tend to grab users attention quickly. Giving relevant names to your videos with keywords in particular, would rank your video higher in search results. Using anchor text is helpful if you are linking the video with other pages of the website.
This is one of the fastest growing approaches. Establishing a RSS feed can drive people to your website easily whenever you put up anything. RSS directories are convenient to use to submit the articles on that can bring traffic and higher ranking. Google Reader, FriendFeed, and Feedage.com are few popular services that can help generate traffic to a great deal. The viral potential they have can bring substantial results to your SEO efforts. Your SEO company can help you activate this approach for you.
There are a lot many other SEO tactics that can drive massive audience to your website. You just have to evaluate what might be the most effective way of directing your target audience to your website. Only a good off-page SEO strategy can help you in this.