Why Fresh Content On Your Site is Important for SEO

Posted on January 18th, 2012. Written by Angie.

Fresh content will always improve your page. Fresh content is material that is unique that is updated. Fresh content can be updated at the discretion of the person adding the material. Some webmasters decide to update content every few days, while others update on a weekly basis. There is no right schedule for updating your content. Many times it depends on your audience of your webpage. But any way you slice it, fresh content will help deliver a page that will get more hits. If your visitors can see you change your page from time to time and they are interested already in your page, they will make many return visits or even refer your site to a friend or two.

But not all fresh content is created equally. One must realize this when they decide to change the content of a page. Here are a few things to take into consideration when deciding to change your page.

Quality Counts

Quality is what you should be interested in when you decide your webpage needs a change. Always choose quality over quantity. You could have dozens of articles on your page, but if they are poorly written, your visitors will be fast to leave. It is much better to have a few articles on your page that are very well written versus lots of articles that are confusing or have many mistakes in them.

Spiders

Did you know that when a spider crawls your page after you have been indexed, and they see that you have changed your content, they will often decrease the time frame that they crawl your page again? This is great news if you change your content on a regular basis. This works the other way as well. If the spider sees you did not change your content, you may not get your site crawled for a longer time. Look at it this way, if the spider crawls your site, and you have changed your material, then spiders will come sooner, which will mean faster indexing for you.

Unique Content

Content that has been changed must be unique. Meaning that the content is yours. Never copy from any other site you find. You will be penalized for this. If you do not have time to change your content, your best bet is to leave the content as it is until you have time to make your own content.

What about all the free articles you can get online? It is best to pass on these. You can not guarantee that this work is not listed on someone else’s site.

Fresh content can improve your rankings easily. And fresh content is what your visitors like to see. Your visitors will feel that you have real knowledge on the subject or niche of your website, and soon they will trust you and make repeat visits. Adding new material is a sure fire way to make your website a hit.

Angie