5 Most Important Questions to Help you in Keyword Research
No matter how professional and experienced a marketing strategist you are, every meeting with a new client can make you nervous as hell. The dilemma lies in getting the required information from your client, in the most proficient way possible. To achieve this task, you need to let your customer be the star of the show and be a silent audience yourself. Ask questions relevant to the product under consideration. Let your customer tell his/her side of the story and capture the important bullet points on your notepad.
Some of the major questions that you can put forward to your customer are discussed below:
I have an overall idea of what your product does, after reviewing your website; but can you please give me an account of what exactly your business is about?
Expect an answer you already are well aware of. However, since you have the author of the website in front of you, avail the opportunity to clear any query and important terminology there and then. This is a crucial question, since you need to critically analyze the implemented promotion strategy and suggest changes later on, accordingly.
What special features present in your product makes it unique and distinguishes it from other products of the same use?
The answer to this question will define the list of appropriate keywords for you. If they say their product is inexpensive, then you know how words like ‘economical’ or ‘low-priced’ come in handy. However, if the product is high priced, make sure not to mention such words at all.
Which products or services related to your domain, are not a competition for you?
The customer’s reply will contain the keywords you are looking for. Make sure you know the exact meaning of each word that comes out of the customer’s mouth. Same words may have dual meanings if used in different scenarios or industries.
List down the products that bring maximum profit to your company and inform us of any reasons due to which you might want one product to take over a less important one?
Catch the product that is most important to the client and work thoroughly on it. The product that brings the most profit should be your point of focus. Exploit it as much as you can. This question, if answered properly, can save much of your time and effort. Instead of digging for the keywords, the client can say them without knowing about it. We have to be sure to catch the keywords related to money and give them priority. However, other keywords should also be added to avoid redundancy.
Can you please give me ten keywords that according to you are most essential?
This question is vital. It can clear the misunderstanding of many clients who think just one keyword is enough or some who think even a million keywords are not sufficient. You might get your job half done with this question. You need to mold down the selective words given by your client and give them a professional tone.
With these 5 questions answered, selecting the proper keywords that can reach quickly on top of the SERPs will be easy.
This entry was posted on Friday, February 3rd, 2012 at 4:24 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.