Top List Building Techniques of 2012
List building is required to make people follow your blog or website to increase traffic for SEO. It is done to promote online businesses and improve your page ranking in leading search engines. List building is the mechanism whereby a list of all the subscribers and customers is maintained for future correspondence. You send some information the subscriber is interested in, in return for his/her email address and name.
Importance of list building:
To indulge in list building, you need to realize its importance. List building is done as a promotional tactic. It is used to gain popularity amongst people who have already dealt with you. People who have done some business with you may have a level of trust and hope in your services. For every new product or service, your old customers are the best target. They not only show interest in your business, but also recommend it to others, if satisfied. For this reason, whenever a customer does a transaction with you, you should get his/her contact information for future correspondence. This future correspondence can be about a blog they’d be interested in, an article worth reading and mostly, product promotions.
List building techniques of 2012:
Once you know your aim, the next step is to make a list of your own. There are several techniques of doing so, and some are discussed below:
Make a catchy input page: An input page is used to let people enter their contact information (usually email addresses) on your website for future correspondence. This is a way of getting your visitor’s consent on your future marketing. This input page should be catchy and influence people to register. The form you present to your customers shouldn’t be long or tiring, it should be as entering as just a name and an email address.
Present an offer: To make the registration catchy, accompany it with a gift or an offer. For example, give your customers free access to some private website, or an eBook in return for their registration. Whatever your free gift is, make sure it’s useful and informative. Free gifts usually convince majority of people to sign up, even if they are not currently interested in your promotions.
Emphasize on quality: When it comes to your information and the content on your page, make no compromise regarding the quality. Instead of stuffing your page with useless random information, add content that would interest your customers and make them follow it. Convince your visitors that you have what they need.
Keep a balance: Do not provide your customers with just promotional emails. Send them alerts via blogs or information that might concern them. Send them advertisements and products alternatively as well.
List swapping: One of the major ways of increasing your email list is list swapping. This involves exchanging your customer list with someone else’s. The process is not recommended as it doesn’t help build cordial, long term relationships with your customers.
These are some top list building techniques of 2012 recommended this year. Use them to make up your list and promote your business.