Social Media Marketing: How To Prevent 3 Common Errors Lots of Marketers Are Committing

Posted on March 19th, 2012. Written by Suhail.

The extra ordinary popularity of social networking sites such as Twitter, Facebook, LinkedIn and recently introduced Pinterest has improved how businesses market their products and services. It has also transformed the way customers search for products online and offline.

Since social media has become a basic and important part of marketing schemes of businesses today, there are tons of people taking risks for their products without even knowing the consequences when it comes to social media marketing campaign. Many people who are doing this job often make many blunders, lose valuable time rather than having the ROI they could enjoy from their activities.

In this article we will look at 3 frequent mistakes that marketers often make in social media as well as the methods for avoiding these mistakes yourself.

1.      Not having a clear objective

This type of mistake is usually done by those people who set up social profiles without knowing the basic knowledge or purpose behind them. They post various statuses and tweets which have a weak or no connection with their marketing goals at all.

A few measurable components of social media campaign consist of:

  • Mentions
  • Visitors
  • Re tweets
  • Audience/ community building

If you are arranging a social media campaign, first off, make a measurable and solid objective/idea for what you want to attain using your efforts. After that make a schedule and fix a time frame to check your progress.

2.      Not having a backup plan or alternative for negative response from your audience/followers

When you get tangled into the web of social media space and engage yourself in it, you might come across some negative feedback also. To save yourself from any kind of trouble or inconvenience, create a rule/policy for dealing with these kinds of situations.

You can always manage a negative situation by dealing it wisely by offering a simple solution. If any customer reacts unpleasantly or angrily, express regret instantly if it’s your mistake, and find a way to correct it. By doing so, the general audience, who will view this negative feedback, will also see how you have handled and solved the issue.

3.      No check and balance of your social media reputation/progress

It’s good to frequently check your social media profiles on and off to know what is being said about you, your business or your brands. Below are some free and easy ways to do so.

Twitter Search: Twitter is the best professional tool for the marketers. Check out to search a keyword, hash tag or a trending subject.

Google Alerts: By using Google Alerts, you can know people’s views about you or your product, happenings in your industry and what’s getting published related to you. Regular checking of these updates will help you remain up-to-date about the things related to you and you can instantly respond to an unpleasant situation.

So, when you plan something, just develop a strategy and keep a track of your progress. You will definitely experience that the time you’ve spent on social media campaigns was not a waste of time.

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