CopyWriting Tips: Using Power Words To Increase Sales
For making maximum sales through a website, copy on it matters a lot; whether it is about attracting customers to your website or keeping them through real salesmanship, for a website, copy plays a vital role.
Words hold great power and we experience the authority of words in our daily lives; good and polite words can generate a happy reaction, while on the other hand, bad words can leave lasting negative feelings. Words, good or bad, echo in our minds for long time. Marketers use this influence of words to increase sales; they use many “emotional power words” and other emotional tools to connect with customers, increase conversion and to enhance their online sales.
When conducting business through websites, power words needed to be used to entice your prospective customers. You don’t have your charming personality or looks; it’s just your words. If you succeed in putting up a fruitful dialogue, you can make your visitors do anything you want; from subscribing to your mailing list to buying your product right away. Moreover, if thoroughly lured, you can even make them referring you to their friends and family. So, you must prepare your copy very carefully, keeping in mind your goal of connecting to the customers using emotional power words.
First of all, you must understand what you aspire to achieve through the emotional power word strategy; your objective should be developing an emotional bond with others which stir up emotional reactions in them and ultimately make them take the action you desire. This way, you can create a big network of people ‘liking’ your page or following you on Twitter. There are some power words which can be used to stimulate reaction among people to gain their attention as well as entice them to act.
Ten common power words as described by copywriter Karl Stepp are;
- under priced
According to David Husnian, power words in website copy play an important role in enhancing conversions and stimulating potential customers to make sales.
When you tie up emotions to your copy, it starts pleasing the customers’ requirements, desires and even doubts. Prudent and intelligent use of these words can pave way towards getting amazing outcomes from your website. Emotional selling skills and the use of appropriate power words in your copy can prove to be very powerful tools for doing an online business. But, one thing that should be kept in mind when using emotional selling techniques is the honesty and integrity which should never be compromised. Use these skills for good cause only and never influence your customers to buy something you yourself don’t approve of.
Along with using power words, you can also try the following techniques;
- Narrate some intriguing and fascinating tale that will lead them to seriously consider buying your product.
- Stimulate customer’s imagination so that they are able to feel how good your product is.
- Share your own experience by telling them how you overcame your own problems.
Use these emotional selling techniques and see the difference.
This entry was posted on Monday, May 28th, 2012 at 1:47 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.