9 Ways to Make your Content Marketing Policy Successful
Content creation has always been a subject of grave concern in many organizations. Current trends show that a huge amount of money is spent on creating unique content. To cater to this growing need, many software programs have also been developed. Usually, what companies do is that they hire external writers and marketing specialist, although, these requirements can very well be met from within the organization, if resources are used effectively. Below are some strategies which can be used to create unique content from within the organization.
Key phrase usage
Using keywords to create content is one of the conventional ways. Users can pick any of the available keyword tools to search for the right word. Google keyword tool is a freeware program which can be used for this purpose. When the list is generated, most users go for the very first keyword, tempted by the volume of searches made for it. However, this is not a wise move, as, this keyword probably has the highest competition and optimizing it would be very tough. Instead of going for a keyword having high competition, try ranking for a word that has low query volume. Preferably, select relatively longer phrases, instead of just one or two words.
Furthermore, whatever keyword tool you use, set its matching options to “exact match”, because for search engine optimization purpose, you need the exact targeted words.
Social media platform
There are millions of people talking on various social media platforms. They talk about what they like and share links which interest them. Checking out their daily conversation can really help in content creation. They probably talk about what they search for in the search engines. These conversations can be used to devise a plan and create your content. So, get access to Facebook, Twitter, blogs and social media monitoring podiums. However, if you cannot reach such platforms, you can use the website socialmention.com. Enter the keyword and it will display the associated keywords and conversations, as well as, the sentiment analysis related to it.
Internal webpage tracking
Track your site to check what words people use on search engines to find your site and, then, what words they use while on your site. These words can be your targeted keywords which can be used for optimization. Checking the internal keyword queries can help you make your site content more accessible and visible to the interested visitors.
At SES meetings, live blogging is done by companies, like aimClear and Bruce Clay. You can also try live blogging. For this, check out for the sessions which are relevant to you.
Interviewing experts relevant to your niche
A great way of creating good quality content is to interview the experts. You can record videos or, even audio interviews, and upload them on your page, along with the recording. You can provide the text transcript as well. This is one of the unique ways of content creation.
Twitter is one good source of finding out what is going on in the world and what is being discussed the most. Check out the tweets which are relevant to you and extract interesting topics to create content. You can either write something based on an idea taken from any tweet, or even provide your own analysis on any of the relevant tweets.
Use comments and reviews provided by your customers. You can use these reviews to support any of your products or topics.
Answer customer queries in detail and provide informative answers. This content can be used for your website as well. Customer queries can be a highly targeted content.
You can talk about what is going on in the industry relevant to you. Its trends, future prospects and analysis can make up a really useful content.
Creating content is not tough if the above mentioned ideas are taken into account.
This entry was posted on Monday, June 18th, 2012 at 5:31 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.