Google’s Penguin Update Imparts Lessons of Relevancy, Balance and Keeping it Real
The penguin update, which has lately been released by Google, has battered the fake links strategy for search engine optimization. The last update from Google, the Panda update, was about on-site techniques. It mainly hit on plagiarism and inorganic links directing from a webpage. Penguin, on the other hand, focuses on links directing to a page; if they are fake links the page ranking will be dropped. As a result, the websites which have been relying upon the previous, unsophisticated algorithm of Google SEO have been demoted in terms of ranking as well as income and traffic.
Jonathan Allen talks about a small business which has been using all the SEO techniques gravely condemned by Google, like plagiarism, link purchase, forced back links etc. Until the latest Penguin update, his business has been flourishing, but now he is completely doomed.
As a user of search engines, you want the most relevant answers to your search instead of falling for these tricks. Not all webmasters know what an appropriate use of search engine optimization techniques is. Most webmasters do not have a complete understanding of Google guidelines; these guidelines just give you a framework and not the precise tactics, so it is totally up to your own observation and understanding to grasp the guidelines. Google keeps on changing its system and if you want to run a successful business via SEO, you need to stay up to date with the current knowledge.
What are suspicious links?
Fake and suspicious links are:
- Fake spam links that point to your page.
- Google considers buying links as a bad practice. Exaggeration of precise copying of anchor text is also discouraged.
- If you use your exact match keyword in forum comment or username, it will also be considered as a suspicious link.
- Links from low quality webpages
- Poor directory listing acquired by paying for it
- Link grids
- Concealed links
- Fake footer links
However, if guest posting on relevant forums and blogs is done appropriately, it can bring desirable results.
There are three important things you can grasp from the latest Google update, Penguin;
In order to avoid getting beaten up by every update Google launches every now and then, work on the relevancy principle; let the users have relevancy. Google Knowledge Graph is expected to put SEO in a totally new scenario.
Hence, the quality of incoming and outgoing links is now relying hugely on relevancy; if a link directs the user to valuable and pure information it will be regarded as a superior quality link. So, you need to create connections within your own niche if you want to survive in the Penguin world.
To create good quality original and natural links, the best strategy is to establish your own community and increase your interactions. This can be done either through a social networking platform, or through creating your own blog. Interact with people to bring them together on one platform of your brand. This will also enhance your online presence and boost customer loyalty.
Keep the balance
The Penguin update works against spamming to enhance the SERP stance, so to have a well-ranked page, you need to have worthy content or a well-organized marketing strategy.
Guerrilla tactics won’t work anymore as fake connections, poor backlinks and stuffed title tags are the first of the things Penguin will bring down.
Keep it Real
Creating your brand reliability and integrity in your industry is the most important thing to do. This may involve changing all that has been done previously, but it is inevitable. You need to post effective content on your page as well as on any other forum you leave a comment on. Your content should be spotless, strong and valuable.
Here are a few tips you can use to cope up with Penguin;
- Eliminate all the links which are coming from sites fined by Google, have low quality links pointing to them or have a low PR. You can use Google Webmaster Tools for this purpose.
- Look for relevancy; examine if the link is placed at the relevant part of the content.
- Make sure that the anchor texts are not over stuffed
- Use versatile keywords and let your brand be known
- Go for well reputed directory listings
- Don’t use link systems
- Create user-oriented content.
In short, creating valuable content and building your brand reputation are the most important things to do if you want to survive with Penguin.