How to obtain links
For me personally, one of the most difficult things that one has to realize when he/she wants to promote a site in various search engines, especially Google, is link exchange. After a site was built, as is known, the next move is that it can be found on various search engines (Google, Bing, Yahoo, etc. ). But what makes the site attractive for all the search engines is its popularity and its references on the web.
Let’s consider the following example: Someone writes a book, or whatever, which is valuable because of the information it contains. The fact that a growing number of people recommends this book increases the value, credibility and the fame of the author of the book.
Well, by obtaining for your site as much references as possible from other sites, like links to the site, will help obtaining relevance, popularity and credibility not only from visitors, but also from search engines.
Of course, these references are obtained thanks to the quality and the uniqueness of the site’s (book’s) content.
These links coming from other sites (incoming links) can also be obtained by other methods.
One would be contacting owners of sites and proposing to exchange links (reciprocal exchanges). This approach may be in various forms: email, phone, etc.
For example, for Google, many references to your site means a growing reference in the searches the visitor makes, using different keywords.
Another form of getting incoming links is getting your sites in directories, which are specially designed for stocking links on various topics. But be very careful to the sites which promote directories, some of them being suspected by some search engines as part of the FARM sites. One of the directories would be dmoz.org.
There are two ways to make link exchange: reciprocal and not reciprocal. Google sees and recommends through its experts the not reciprocal version as the best. But it’s also the hardest. Some people get this through paid inclusion process. That consists of site owners who pay other sites to put a link to their sites. The reciprocal version is way easier and consists of a mutual exchange of links between sites. But even here, there are some exceptions and precautions that should be taken into account.
For starters, I recommend the reciprocal version. But as others recommend, it’s better to move to the other version after some time.
There are numerous programs which facilitate link exchange between sites, but you must consider that some programs are taken under observation by search engines and your site could be penalized for this. But there’s nothing proved until now.
As a conclusion to all this information, I can say that this process of gathering references (relevant links) for your site is essential and it has the greatest importance, after another process with the same critical status, namely gathering quality content on your site.
This entry was posted on Tuesday, June 5th, 2012 at 1:41 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.