Importance of Creating Quality Links and Quality Content
Creating high quality and search engine optimized content for your webpage is extremely important. Creating a web content transcript that is informative, interest captivating and, at the same time, keyword optimized can be a tricky thing to do. However, because content creation is an on-page SEO strategy, it is fully in your own control. You can take as long as you want to improve and upgrade it. Keywords keep on changing from day to day and in order to amend your content according to the new keywords, you can make use of free tools like Google Analytics.
As opposed to the on-site SEO strategies, the off-site SEO strategies, which mainly include link building, is a difficult job because they heavily rely on third parties.
There was a time when the quantity of links a site had was the only thing that mattered. However, with time, the search engines have become more and more intelligent; now quality of the links is considered to be more significant than their number.
Although acquiring superior quality links can be a tough job, you should never go for just any site that links to yours. This is because search engines now check the quality of the links as well. Therefore, it is important that a proper approach be adopted for this purpose.
What are quality links?
Superior links are those which connect your page to websites having a high popularity. These are famous sites which search engines trust. The exact and elaborate knowledge about how search engines determine the quality of a link is kept undisclosed. This is why most of the search engine optimization techniques and guides available are based only on the interpretation of what is effective and what won’t work. Some sites, which are famous all over the world, can be regarded as high authority sites. The links from these sites are quality links. Examples of such sites include: CNN, Reuters and BBC.
In addition to this, to find out what site is worth linking to, its Alexa ranking can be checked. You can look up a site according to relevant category, keyword or country and Alexa can help find out how popular a site is.
Another important criterion that determines the quality of a link is its relevancy. Only link to sites which are relevant to your site or, at least, your niche in the business. Link to a totally irrelevant industry won’t do you any good.
Press release importance
One of the easiest, as well as free, ways of creating quality content is to have press releases published on your website. News articles are gaining importance and they can be created conveniently. There are thousands of interesting incidents around you which can be converted to news pieces. You can post news relevant to your industry or any specific business as well.
Moreover, news articles can also be used for creating backlinks to your page; post your news piece to the relevant websites to increase its visibility.
Other ways of creating backlinks
There are several blogs and forums out there, many of which can be relevant to your niche or industry. You can post your comments in these forums and blogs and make sure your comment has a link directing back to your own page. If your post is informative, there is a great chance that people will follow your link to your page in order to learn more. Furthermore, forum and blog posting also enhances your online presence from different angles.
In addition to blogs and forums, social networking platforms are also a great source of directing traffic to your page. Websites like Facebook and Twitter operate worldwide, but if you are targeting some specific market countrywide, you may need to check what social networking platforms are operative there.
You can also try using Pinterest, basically a public picture sharing platform. In order to get noticed on Pinterest, you ought to have a noteworthy photograph uploaded on your profile.
These are the different and important ways of creating links and quality content. Producing good quality content and high quality links are tough jobs that are usually time consuming because they are very demanding. However, although they consume effort, time and resources, they can bring long-term benefits if used and established properly.
This entry was posted on Saturday, June 23rd, 2012 at 3:17 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.