Why paid link building?

Posted on June 5th, 2012. Written by Andrei.

So you’re done with your site. What now?

 Paid link building. Why paid? Link building strategies are the same and they can’t get you in the top in a competitive niche. What can be done without a budget in link building is easily explained: comments on forums, blogs and adding your site in as many web directories as possible.

What comes next is a way of investing money, but not spending them.

Take a budget of $1000, it should be enough for a link building campaign, which in a niche like real estate or hotels, would boost you up on the first page.

First you have to set some goals for this investment: links for Page Rank, traffic links and links for SERPs.

Links for Page Rank: these are the links placed on other sites with high PR, related to your website, which will help you get a higher PR in Google.

Traffic links: These are links that will attract visitors to your site. Mainly, it’s all about banners. They are good for PR because Google has lately become very strict in terms of paid links and PR, and banners are obviously a paid method of advertising. Still, they are very good for traffic if they are well placed within a site.

Links for SERPs: These are generally links placed in a content which describes the site to which the link goes. Search engines visit the content and match the keywords with the site to which they link. The result is a better positioning in search engines for the keywords.

So what type of links you need and how much your budget should be for each category?

In order to obtain a PR5 in, let’s say, 3 months, you need to buy some links with PR7, some with PR6 and some with PR5. And some PR4 won’t hurt either.

These links should be bought for at least 4 months, so you can hope to get some discounts too. Considering the prices, with 500$/4 months, you should get yourself a decent PR.

What about traffic? Do some social bookmarking, spend some time on forums, you will see find some offers you can’t refuse: 150 stumbles for 6$, 100 diggs for 5$ and so on. If you invest let’s say $100/month, you can bring some pretty nice traffic, which, together with the one coming from search engines, as a result of your investment for PR links will make you see some ROI (return of investment).

 And now for SERPs links: here we have two variants. For any of these variants, you must have a series of articles about your sites, with 3-4 links/article. Now you can go and buy the so called “blog posts” and those who have blogs will use your article as a post, or add them in article directories. Add each article. And for this step, the estimated investment reaches $200/month.

To sum up, we can say that after a month, from the $1000 budget, you still got something for a couple of beers and of course, a nice ROI.

Andrei