5 Tips to Earn the Approval of Google Penguin
Google website assessment criterion keeps on changing every now and then. First, the Panda update was released, and now Google Penguin update has been introduced for this purpose. Websites are evaluated on the basis of their excellence, as well as their ability to fulfill user requests. Other criteria, like the appropriate use of keywords, are no more as significant as they used to be. Penguin update has made optimization much easier.
Ways to be in the good books of Google Penguin’s
Consider the following five important tips that will help your website to comply with Penguin guidelines and earn a good ranking.
1. Let the search engines find your website
If you want to earn a good ranking, you need to have high quality content full of information useful for the visitors. In addition to this, try to keep the number of third party ads to a minimum. Furthermore, badges to social networking sites, like Facebook, Twitter and Google+, will also help you get noticed.
2. Make an accessible route to your page
Keywords have a significant role to play here. Using the correct keywords that potential visitors would use is very important. Moreover, using accurate spellings is also important. You can use spell checking tools to assist you in avoiding any spelling mistakes. Using text links for vital content and using vivid images and video tags will also help.
3. Make it spotless and organized
An organized website is always easy to access and navigate. Making logical organization can earn you a good ranking. You can do this by placing a site map and text links to other pages of your website. You should provide a sufficient number of relevant links. Moreover, make sure the content published on your site is not copied from anywhere; it should be unique and free from plagiarism.
4. Demonstrate uprightness
Anything done to increase ranking by manipulating the search engine will ultimately lead you to failure. Using automated requests, deceptive redirects and concealed text is strongly condemned. Moreover, using gateway pages is also not a good practice. Using malware or affiliate content that is irrelevant to the main site is considered a bad practice.
5. Avoid unapproved means
Do not use any unapproved and illegitimate means to increase your page ranking. Using bought links, link farms, reciprocal links, bots and software programs to enhance rankings or spamming is strongly forbidden. These practices get caught easily.
Following the above mentioned guidelines will help you enhance your ranking. There is a simple general rule that works for all sites; view your site from your potential visitors’ perspective and divert all your efforts towards providing quality user experience. Penguin appreciates informative and organized content.
This entry was posted on Tuesday, July 17th, 2012 at 11:41 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.