How to make an effective link building management

Posted on July 9th, 2012. Written by Andrei.

Link builders can buy links (I know, Google says no-no), make partnerships or exchange links. There are link building methods, used methods which Google tries to neutralize through updates. Still, they are still done…

To organize and follow the links which are or will be purchased, link builders use link management systems through which they manage and structure futures purchases. Link structuring is done using different criteria, depending on condition and needs.

Perhaps a lot people would like me to mention some specific tools, but I will resume only to their usage mode and usefulness. I won’t make any recommendations yet, because I haven’t found a tool which can satisfy some needs.

Link management requires structuring the links after certain criteria, but also to organize the purchase requirements, planning contacts or partnerships.

Link structuring criteria: state, type or acquisition method.

After the state would be: inactive, active, pending, rejected or not, organic, non organic, etc.

By type: from blogs, from forums, from web directories, from partnerships, from social media, etc.

Acquisition method:paid, partnerships, link exchange, reciprocal links, added by users on their own, etc.

Perhaps the criteria may be more advance and more, but this are the basics, which some specific tools wouldn’t even recommend.

Why would you need link management?

In a link building campaign, link administration should be done as strictly as possible. Many of the undertaken link building actions can have effects which should be detected in case of penalties or disappearing of paid links.

Paid links need to be tracked and managed because if a payment is missed, the giver can remove the link, which means that the search positions can be affected. A history of link management helps to quickly identify a problem in connection with the search positions.

The management of the links may contain tasks given to employees who deal with link building and some actions can be put on hold, but also assigned to an employee.

Some tools, more efficient, have specific alerts through which you are informed about some changes about certain things scheduled to be done. For example, if a partner changes the anchor text or puts nofollow on a link, the system should alert you about this. There aren’t many which can do this.

So these are a few ideas about link building management. I recommend you to try using these tools for better management of your links and even link management tasks.

Andrei