The Importance of Content and User Experience in SEO
Search Engine Optimization primarily involves techniques to increase the visibility of your site in relevant search results. There are, of course, a lot of things that determine the visibility of your site, but content is one of the major contributing factors. It is important to point out that SEO, specifically the whitehat SEO, is focused on providing a quality user experience. If you only focus on getting a better page rank without worrying too much about the content, you might be able to get better visibility in search results, but, any visitors coming to your site won’t be impressed by it. They might be put off by the lack of organization or a boring content. You have to make your site attractive to draw visitors to it. It has to be easy to navigate through, providing creative and engaging content.
Ideally, you want all users to always end up on your site when they run a relevant search query. But, there are a large number of hits for every search query due to the ever-increasing internet density, so you want your site to stand out among all the competitors. Therefore, it’s very important to ensure that the quality of your site’s content is better than what’s normal.
The Relation between Content and SEO
Okay, so until now, you’ve gathered that content is important. But, you might question, do making your site pretty and writing good content effect your SEO. Surely, the search engine doesn’t care how attractive your site is, does it? While the search engine doesn’t care for the pictures you put on your site, it doesn’t mean your content can’t help you achieve a higher page rank. You want to have quality backlinks to your site for having a good page rank. Your good content is what motivates other sites to promote yours. It’s similar to how you recommend friends to join a forum on Facebook, for instance. You wouldn’t have recommended the forum, if you hadn’t liked it yourself. Similarly, no one likes to link to a dull site. So, in order to get people to advertize your site, you’ll have to ascertain they like it enough to do so. Good content draws visitors to your site and some of them might end up sharing it with others, hence driving more traffic to your site. It’s like free advertisement – who says no to that?
Content and User-Experience
Good websites, that are spam-free, are designed keeping in mind the humans who’ll be visiting them, not the crawlers that’ll be cataloging them into their indices. That’s not to say that you shouldn’t abide by the rules search engines want sites to follow, because you should, and they are for the benefit of the visitors as well. You need to provide your visitors a good user experience, while still keeping the site search engine friendly. Keep in mind, when people search the Web, they expect to find all the relevant information or answers on one site. You have to take care that the people who visit your page are not disappointed by what they find. They should find relevant and creative content that is as close as possible to what they were looking for when they typed the keywords in the search engine.
What Good Content Entails?
One of the most important things you should take care of is the relevancy of the content. You always keep a focus keyword, based on which, you optimize your site. So, you need to ensure the content is related to the keyword and fulfils the requirements of visitors. For example, if the site is optimized for “gelato”, then your content should be about “gelato” and not something unrelated, like sushi. The keywords should be strategically placed, like in the headings and within the first hundred words. Along with letting the user know this is what they were looking for, it also makes the crawler rank you as a relevant page.
Putting up pictures and animations adds a good touch, but you have to make sure you name the images and animations appropriately, so that the web crawler is able to index them. Making the site easy to navigate by creating proper internal links between the pages of your site is also helpful for both – the user and the crawler.
This entry was posted on Tuesday, July 3rd, 2012 at 3:50 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.