Where Sensible Content Goes Awry
Emergence of Google Panda and Penguin has a majority of people thoroughly scrutinizing their content tactics. Panda has imposed stringent filters which only lets unique content pass through. In addition, you’d need to strategize on getting penguin proof links. Even if you have taken diligent measures to populate your site with what you consider “linkable content”, there are ways that your content might come up short of expectation.
If you are facing such a scenario, where your content isn’t adequate enough to construct change proof links needed by your site then you need to pore over it minutely to spot the existence of most common content weakness mentioned below:
Overly commercialized content
The most common mistake is to over commercial the tone of your content and most of the times it’s truly unintentional. Even though you have taken great care not to make your content appear as a mundane sales copy, did keyword analysis to ascertain what people’s search pattern is like and jotted down content having relevancy to your business. Even with all these endeavors, your content might still not fetch links.
You need to analyze the key elements surrounding the content. Aspects like header, main navigation are acceptable. Intrusive and invasive strategies like random pop-ups, side bars, inclusion of Adsense to make a few extra bucks, free shipping promotion are definitely not acceptable and are bothersome. It’s advisable to produce content which is relevant to your business but don’t opt for topics overdosed by keywords instead of conceptually pertinent ones. This seriously hinders the appeal of your content.
How to fix it
Cut back on the commercial tone and broaden your horizons. If you consider a chunk of your content having potential of fetching links, keep it free of above mentioned taints. You can maintain your brand identity, as it will be the owner when your content is shared. It is imperative to venture beyond your keyword domain. Produce content on auxiliary topics to strengthen your products and services based content abstractly. Diversified topics with varied audience ensure more potential recipients than staying tethered to your métier.
Too biased content
Even well composed content has the tendency to be biased. When you have removed all elements that give your content a commercial tone, even then it might sound commercial if it’s centered on your interests. There are different ways to entice readers; if your content only elucidates your products and services, it may look one sided. Using this approach might also limit the chances of your content being shared. In this case, it would only be shared by people who are already onboard with your cause and seriously limits your potential to reach newer audience.
Sometimes, content also becomes devoid of viewpoint. If the information is not coming from multiple sources it can be rendered mundane and lose its vitality.
How to fix it
Impartial approach is the key element. If you want content on a topic that’s liked by the audience you’d have to present both sides of the story. Shed light on the more belligerent parts of your venture, endow the people with information and let them make their own conclusions. When you do decide to pitch in for a certain aspect, be sure to have back up from sources which don’t have a stake in the proceedings. When your content is unable to initiate discussions, spruce it up by incorporating other factors such as quotations, opinions, expert contributions and even provision of external links to resources outside.
If you got it flaunt it
You might have something novel and interest worthy on your website, but it hasn’t garnered any attention or notice and hence your link count is low:
- You haven’t actively advertised it to people and instead have waited for them to join on their own accord and share it.
- You’ve only exposed it on networks where you had purchased followers which are of no help in this case.
- You’ve never targeted the right people using mediums such as newsletters and email alerts. These people can bestow you with links and have mutual interest in your topic.
The crucial promotion you do might be useless if you are pitching your content to the wrong people.
This entry was posted on Monday, July 23rd, 2012 at 6:24 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.