3 SEO Tricks To Become Prominent Among All Website Brands on Google
Google is big on brand names, which means that they’re obviously quite prominent in their search results page. This implies that smaller companies have stronger opponents; however, they can still manage to stand out among all competition through SEO.
As far as natural search results go, Google wants to deliver the best so that a maximum number of people rely on its services. To do so, Google tries its utmost to find quantifiable proof that people find a certain site useful and to improve its ranking algorithms accordingly. Because users mostly trust famous website brands, therefore Google gives them a higher ranking. You’ll find many small-time webmasters bemoaning the fact that Google makes it difficult for them to compete with big brands on their search results page, as these brands always take precedence. But, instead of complaining, here are three highly effective tips that can make Google notice your site and make you stand out among all the powerful website brands:
1. Create your distinctive visual brand
The fact that your website only consists of a few pages doesn’t mean you can’t develop a strong brand. Apart from being extremely beneficial to your SEO campaign, creating your own unique brand will also help you in generating business. Consumers don’t trust just any site enough to provide their personal and financial information, especially those that look shady. Big brand names, on the other hand, put them completely at ease and have no scruples whatsoever about handing out their confidential information to them. This proves that in order to get your visitors to convert into buyers or subscribers, you need to develop your own brand.
Now let’s consider the noticeable elements of well-known brands – what makes them recognizable.
1) They all have uniquely identifiable logos that people automatically associate with their names.
2) A steady color scheme throughout the site as well as in its offline properties.
3) There are taglines and slogans for marketing.
All of these factors are associated with the brand which can fortunately, also be assimilated into your website, no matter the scale of your business. Something as simple as setting a consistent color scheme across your website can do wonders for your website.
You can choose colors that reflect the workings of your company or just something that appeals to you. After choosing the color theme, look for a good designer who can create a unique logo for you. It’s not necessary to go for professionals. You can go for freelance designers too, who cost less and seem to do a fine job.
Crafting clever marketing messages meant to tempt the audience may take a while, but once you decide on something worthwhile, you can integrate them into various places in your website. Make it short and related to your brand so that people may remember it and associate it with your brand.
2. Include Branded Keywords in SEO Strategy
Due to the fact that search engines depend on your website’s SEO to determine its content, you need to ensure that you use your branded keywords along with target keywords. Branded keywords comprise all those words that uniquely belong to your company such as “Polly shoe sale,”, while typical SEO keywords aim for phrases that people are likely to search for like “stiletto”. Your title tag should always have your branded keywords incorporated into it along the regular, related keywords.
Keep the characters in your title tag under 62 to make sure that the branded keywords aren’t cut out by the web crawlers. Make sure you avoid keyword stuffing of your title tag. Instead, make certain that your title tag is uncluttered and natural, providing related information to your audience. Don’t forget to include your branded keywords separating the two keywords with a pipe symbol (|), so that the search engine recognizes your brand name.
3. Behave Like Major Brands
Finally, you should think like a popular company and try to make your branding pervasive. You should start with small things; for instance, make sure that all the content is formatted properly. By making sure that your brand appears on all your web properties throughout the site, you’ll see enhanced visitor engagement and your brand will be able to develop a sense of reliability with the customers. Google keeps refining its algorithm, ranking branded sites higher, so if you start branding now, there’s a high possibility that your brand will receive similar recognition as popular brands do.