5 Things You Should Look For in an SEO Firm
Search Engine Optimization (SEO) is easy enough in theory, but when you start practicing, you realize that there’s a lot about SEO that looks simple but actually isn’t. Most SEO strategies are too easy to implement and one may wonder why they should hire a professional when they can save themselves money by doing it themselves. The thing you should realize is that merely implementing an SEO strategy doesn’t make it effective while a professional SEO consultant would make sure your SEO campaign is fruitful. As for the money you’ll have to spend on hiring the professionals – think of it as an investment and it will pay off in the form of increased site traffic and prominence on the search result pages.
So, if you’ve decided to hire an SEO company for saving your time or getting successful results (or both), here are some things you need to look for in the agency to make sure your money is put to good use and your site’s SEO is effectual:
Search engines are known to continuously modify their algorithms to refine their searches. So, when you’re choosing an SEO company, make sure they are experienced in keeping up with the search engines’ changes in order to maintain the effectiveness of the SEO campaign. You should look for the amount of experience they possess and any case studies regarding their successes. However, experience is not everything and therefore, it’s not the only thing or the most important thing to look for in a potential SEO company.
The Promised Outcome
Another thing you should consider when looking to hire an SEO consultancy firm is the results they promise to deliver. Stay away from any firms that promise to get your website on the first page of Google within a small time frame because let’s face it, that’s a tall order with the ever-increasing density of the Web. Unless you’re targeting some rare keywords that have little to no competition, it isn’t realistic to predict the amount of time it would take to get high rank for all keywords. Instead of a specific time frame, ask the candidate agencies how they plan to measure the effectiveness of their campaign – in terms of the amount of traffic, number of backlinks built or something like that. Steer clear of the agencies that promise results that are “too good to be true”.
As you start filtering out the potential SEO consultancies, make sure to take into account every firm’s industry presence. Check if they publish guest posts on the leading industry news sites. Also, look for any papers they might’ve published based on their experience and research. Moreover, see if they attend popular industry conferences. This doesn’t mean that you should completely rule out the newer agencies. They could do the job just as well as an experienced SEO firm and will probably be cheaper too, but you’ll hire at your own risk and your money could go to waste.
Reviews from Customers
The best insight you can get regarding an SEO firm’s work is from customer reviews, and not just those customer reviews that are published on their official website. Don’t trust those reviews because they can be biased and it’s essential that you know exactly what the firm offers to its customers. In this regard, you can ask the SEO firm to provide you with customer references. They’ll give you the contact information of a few references and it’d be better if you stay away from the firms that refuse to provide this information. Once you have the customer’s contact information, talk to them and ask them about their experience with the SEO service provider and if their requirements were fulfilled and if they think the services were worth their money.
Your budget against what they charge you for their services is yet another important aspect you need to take into account when you’re looking to hire an SEO firm. For most businesses, marketing budget is limited, so you’ll have to keep that in mind before making the ultimate choice. When you communicate with the potential candidates about your projects, let them know your budget. A promising SEO firm will give you a basic idea of what you should expect from them at your budget.
Analyzing all these aspects of an SEO firm might be time consuming, but you’ll be rewarded when your SEO campaign is ultimately successful.
This entry was posted on Sunday, August 19th, 2012 at 7:43 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.