8 Tips To Enhance Your Facebook Edge Rank
Facebook fan pages help you build a healthy affiliation with people as well as let you get more supporters; when page fans comment or share posts from your page, they automatically appear on walls of their friends and in this way, the news is spread throughout Facebook. In order to go viral, your page posts should have enhanced visibility in the newsfeed of the followers, and this visibility depends on the Edge rank.
What is Edge Rank?
Any activity, be it communication with anyone, changing your status, editing profile information or uploading any post (video or picture), is termed as edge. So, the news update we see on our Facebook pages is an assortment of edges, and edge rank determines which edge will appear in your newsfeed.
Basically, edge rank influences the visibility of posts of a fan page. Facebook has its own system by which it filters the newsfeed of all the users based on how important a post is. So, if you want to increase the visibility of your posts, you need to have a good edge rank.
Edge rank depends on three factors: affinity, how recent a post is and the edge weight. Affinity with a person is developed when you consistently like or comment on posts of that one specific person; it is the frequency of your interaction with that user, you are then able to view all of his/her activity. Next are the posts. Most recent posts are more likely to find their way to the newsfeeds. Finally, edge weight is a post’s own weightage; videos and pictures are deemed to be more significant than comments.
How to Increase Edge Rank
Increasing the edge rank is important if you are an online marketer using Facebook as a medium for advertising. Here are a few tips to help you enhance the visibility of your posts:
Significant and Regular Posting
One of the basic things you can do to improve edge rank is to be regular in posting on your page. Posting thrice a day with an interval of four hours will do maximum good however, if you are too busy for this, you can post three times a week. Never post unimportant or annoying content. A very good way of enhancing the edge rank is to post questions, instead of simple posts.
You may be quite eager to advertise your new products and brand, but at the same time you must stop and study your fans reaction to your advertising. It is advisable to post quality material that is interesting and engaging. This will not only help enhance your edge rank, but will also promote fans loyalty.
Be Precise and Relevant
Lengthy posts often get boring and the reader interest is lost, even before the post is finished. Moreover, most people do not have time to read long posts. So, whenever you post, try to be brief, precise and relevant. Use fascinating words that will make the readers leave comments.
Stir Your Fans
Posting material that is enticing and stirring can earn you a high edge rank. Make your fans to take action; be it a comment or just a simple “like”. Attract and fascinate your followers and try to engage them.
People love to get special and free gifts. Try to offer free giveaways or discounts that will attract the fans.
Post at the Right Time
How recent a post is, is an important determining factor for the edge rank. Recent posts are more likely to appear in the newsfeeds. So, it is vital that you post at such a time when maximum fans can see it. If you are posting at an odd time, the post will be moved down by other more recent posts. So, analyze your fans to find out the best time for posting.
Getting the fans to interact on your page is probably the most imperative thing in enhancing the edge rank. Your aim is to promote your brand by forming a loyal community. Posting interesting questions will gather people at one platform. You can create a poll, post a textual question or even upload an image. More interaction means higher edge rank.
These are some of the tips you can use to enhance your edge rank and hence your posts’ visibility.
This entry was posted on Friday, August 24th, 2012 at 8:27 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Both comments and pings are currently closed.