Google is big on brand names, which means that they’re obviously quite prominent in their search results page. This implies that smaller companies have stronger opponents; however, they can still manage to stand out among all competition through SEO.

As far as natural search results go, Google wants to deliver the best so that a maximum number of people rely on its services. To do so, Google tries its utmost to find quantifiable proof that people find a certain site useful and to improve its ranking algorithms accordingly. Because users mostly trust famous website brands, therefore Google gives them a higher ranking. You’ll find many small-time webmasters bemoaning the fact that Google makes it difficult for them to compete with big brands on their search results page, as these brands always take precedence. But, instead of complaining, here are three highly effective tips that can make Google notice your site and make you stand out among all the powerful website brands:

1. Create your distinctive visual brand

The fact that your website only consists of a few pages doesn’t mean you can’t develop a strong brand. Apart from being extremely beneficial to your SEO campaign, creating your own unique brand will also help you in generating business. Consumers don’t trust just any site enough to provide their personal and financial information, especially those that look shady. Big brand names, on the other hand, put them completely at ease and have no scruples whatsoever about handing out their confidential information to them. This proves that in order to get your visitors to convert into buyers or subscribers, you need to develop your own brand.

Now let’s consider the noticeable elements of well-known brands – what makes them recognizable.

1) They all have uniquely identifiable logos that people automatically associate with their names.

2) A steady color scheme throughout the site as well as in its offline properties.

3) There are taglines and slogans for marketing.

All of these factors are associated with the brand which can fortunately, also be assimilated into your website, no matter the scale of your business. Something as simple as setting a consistent color scheme across your website can do wonders for your website.

You can choose colors that reflect the workings of your company or just something that appeals to you. After choosing the color theme, look for a good designer who can create a unique logo for you. It’s not necessary to go for professionals. You can go for freelance designers too, who cost less and seem to do a fine job.

Crafting clever marketing messages meant to tempt the audience may take a while, but once you decide on something worthwhile, you can integrate them into various places in your website. Make it short and related to your brand so that people may remember it and associate it with your brand.

2. Include Branded Keywords in SEO Strategy

Due to the fact that search engines depend on your website’s SEO to determine its content, you need to ensure that you use your branded keywords along with target keywords. Branded keywords comprise all those words that uniquely belong to your company such as “Polly shoe sale,”, while typical SEO keywords aim for phrases that people are likely to search for like “stiletto”. Your title tag should always have your branded keywords incorporated into it along the regular, related keywords.

Keep the characters in your title tag under 62 to make sure that the branded keywords aren’t cut out by the web crawlers. Make sure you avoid keyword stuffing of your title tag. Instead, make certain that your title tag is uncluttered and natural, providing related information to your audience. Don’t forget to include your branded keywords separating the two keywords with a pipe symbol (|), so that the search engine recognizes your brand name.

3. Behave Like Major Brands

Finally, you should think like a popular company and try to make your branding pervasive. You should start with small things; for instance, make sure that all the content is formatted properly. By making sure that your brand appears on all your web properties throughout the site, you’ll see enhanced visitor engagement and your brand will be able to develop a sense of reliability with the customers. Google keeps refining its algorithm, ranking branded sites higher, so if you start branding now, there’s a high possibility that your brand will receive similar recognition as popular brands do.

To push your local business targeting audiences in specific geo-location to the next level, you need to extend beyond the general guidelines of search and social optimization.

First, find your optimal keyword combinations containing both your geo-specific keywords and type of business. Use Google AdWords Keyword Tool to obtain global and local monthly searches to help in the analysis. Type your keyword combinations into a Google Search and look at the bottom of the page for “related searches”. Use the SEMrush tool to test the keywords ranking on Google.

Next, make sure that primary keywords (geo-specific keywords and type of business) are in your first 70 characters of the SEO Title Tag, first 165 characters of the Meta Descriptions, and in the Snippet about the website.

Include Local Address and Phone Number at the footer of all webpages for your site. But, be certain that the text is not in an image. Also, make the phone number clickable to facilitate mobile phone usage.

If you have more than one physical location for your business, create webpages that are dedicated to each location. Thus, anyone searching for your business in a certain location will get directed to the correct page for that particular location. Another helpful feature to make it easier to find your business is embedding a map of your location(s). Using Google Maps; enter the address of the location(s), customize sizing and other aesthetic and/or usability tweaks, get the HTML embedded code, then copy/paste the HTML into your website.

Create a geo-sitemap and Keyhole Markup Language (KML) file for your website using the Geo Sitemap Generator tool. Be sure to fill in all the necessary company information. Then download the KML files and upload back to your website’s root folder. After this, go to the Google Webmaster’s tools and add your website. Verify using your Google Analytics Code. Finally, add your geo-sitemap’s Uniform Resource Locator (URL) to the Site Configuration’s Sitemaps. This tells Google where you are.

For an off-site optimization, add your business to Google Places, making sure the profile is complete. Link YouTube videos and/or supplementary photos about your business, if so desired. Once submitted and verified, add good reviews for your website. The result should be that your business shows up in the first highlighted listings above the other search results.

Claim your listings on major local directories and networks to ensure others can‘t modify or remove your listing: Yahoo, Bing, Yelp, Merchant Circle, Superpages, Yellow Pages, because not all local directories have verification methods to prove that the person editing your listing is valid. A tool called Whitespark Local Citation Finder can help you find the best local directories for your business.

Boost your site’s visibility with social local search reviews by providing a method for your visitors to rate your website via button, in stores, in online ordering, or by confirmation emails. And if your site happens to get a bad review, respond quickly so new customers see that your goal is to make customers happy.

Also, work with related local businesses to have them add a link to your website. Get local bloggers to link to you.  Search for local business resources and get your site listed. Use tools like Open Site Explorer to find out what backlinks your competitors have and try to get yourself listed too. Watch for local events and invest as an exhibitor or sponsor to get your link on their site. Sponsor or donate to charities so their “thank you” links back to your website.

Finally, take advantage of Facebook, Twitter, LinkedIn, and Google+.

All the above advice, if executed well, will increase traffic to your business.

Facebook fan pages help you build a healthy affiliation with people as well as let you get more supporters; when page fans comment or share posts from your page, they automatically appear on walls of their friends and in this way, the news is spread throughout Facebook. In order to go viral, your page posts should have enhanced visibility in the newsfeed of the followers, and this visibility depends on the Edge rank.

What is Edge Rank?

Any activity, be it communication with anyone, changing your status, editing profile information or uploading any post (video or picture), is termed as edge. So, the news update we see on our Facebook pages is an assortment of edges, and edge rank determines which edge will appear in your newsfeed.

Basically, edge rank influences the visibility of posts of a fan page. Facebook has its own system by which it filters the newsfeed of all the users based on how important a post is. So, if you want to increase the visibility of your posts, you need to have a good edge rank.

Edge rank depends on three factors: affinity, how recent a post is and the edge weight. Affinity with a person is developed when you consistently like or comment on posts of that one specific person; it is the frequency of your interaction with that user, you are then able to view all of his/her activity. Next are the posts. Most recent posts are more likely to find their way to the newsfeeds. Finally, edge weight is a post’s own weightage; videos and pictures are deemed to be more significant than comments.

How to Increase Edge Rank

Increasing the edge rank is important if you are an online marketer using Facebook as a medium for advertising. Here are a few tips to help you enhance the visibility of your posts:

Significant and Regular Posting

One of the basic things you can do to improve edge rank is to be regular in posting on your page. Posting thrice a day with an interval of four hours will do maximum good however, if you are too busy for this, you can post three times a week. Never post unimportant or annoying content. A very good way of enhancing the edge rank is to post questions, instead of simple posts.

Fans-Oriented Posts

You may be quite eager to advertise your new products and brand, but at the same time you must stop and study your fans reaction to your advertising. It is advisable to post quality material that is interesting and engaging. This will not only help enhance your edge rank, but will also promote fans loyalty.

Be Precise and Relevant

Lengthy posts often get boring and the reader interest is lost, even before the post is finished. Moreover, most people do not have time to read long posts. So, whenever you post, try to be brief, precise and relevant. Use fascinating words that will make the readers leave comments.

Stir Your Fans

Posting material that is enticing and stirring can earn you a high edge rank. Make your fans to take action; be it a comment or just a simple “like”. Attract and fascinate your followers and try to engage them.

Giveaways

People love to get special and free gifts. Try to offer free giveaways or discounts that will attract the fans.

Post at the Right Time

How recent a post is, is an important determining factor for the edge rank. Recent posts are more likely to appear in the newsfeeds. So, it is vital that you post at such a time when maximum fans can see it. If you are posting at an odd time, the post will be moved down by other more recent posts. So, analyze your fans to find out the best time for posting.

Post Questions

Getting the fans to interact on your page is probably the most imperative thing in enhancing the edge rank. Your aim is to promote your brand by forming a loyal community. Posting interesting questions will gather people at one platform. You can create a poll, post a textual question or even upload an image. More interaction means higher edge rank.

These are some of the tips you can use to enhance your edge rank and hence your posts’ visibility.

Performics – leader in performance marketing and belonging to Publicis Groupe – announced its results recently for the 19-country SEO campaign it undertook with the help of BrightEdge’s S3 Platform for GM’s popular brand Chevrolet. The results showed a staggering increase of 41% in Chevrolet’s organic search traffic, within a span of just three months.

According to Richard Kirk, SEO Head of Performics, BrightEdge has come forward as the best SEO management solution in the market. Kirk has found its interface highly customizable and the reporting features make it easy for the clients to understand SEO, as well as the progress made by the company.

Performics was given the task of working with marketing managers in different regions to manage and optimize SEO services for its client Chevrolet with the help of BrightEdge’s S3 Platform. This SEO campaign is spread across 19 websites that fall within the EMEA region. The campaign is customized for each of the nineteen regions according to their distinct languages that suit their local differences and distinct reporting needs. Performics joined hands with BrightEdge with the aim of creating a customized dashboard for each of the 19 markets in different countries, with automatic distribution each week. The company analyzed Chevrolet’s SEO situation in each country, using the S3 Platform provided by BrightEdge, and put forward recommendations and tips on increasing organic search results, on a weekly basis. A central dashboard used by the company and Chevrolet also allowed them to gather SEO data, analyze it and carry out campaigns in different markets within EMEA.

CEO of BrightEdge, Jim Yu expressed his views on the matter by saying that the company’s objective is to help their clients in getting more innovative with SEO practices. According to him, Performics has helped them achieve that goal by letting them work closely with their client’s teams in multiple regions to provide custom recommendations for their Chevrolet account. These efforts resulted in a significant increase in Chevrolet’s organic traffic.

Chevrolet’s Alice Morgan is reported as saying that the combined efforts of Performics and BrightEdge have resulted in a series of custom-made dashboards for each market in their respective regions, saving quite a lot of time and providing greater insight to the company’s staff, than was ever possible before. Morgan appreciated this approach, because of which their SEO became much more accountable. Through this campaign, the company could also ensure that the maximum portion of their SEO budget was actually used to optimize their websites, instead of reporting. All these efforts resulted in a significant improvement in the company’s performance.

BrightEdge, a global leader in providing SEO services to large enterprises is the preferred choice of more than 2000 major global brands owing to its innovative search technology platform known as S3. This platform has some distinctive capabilities that make it the first choice of all the major brands, which include the patented SEO share-of-voice competitive tracking, Google+ Your World support, as well as a few other unique social SEO features for its customers.

Search Engine Optimization (SEO) is easy enough in theory, but when you start practicing, you realize that there’s a lot about SEO that looks simple but actually isn’t. Most SEO strategies are too easy to implement and one may wonder why they should hire a professional when they can save themselves money by doing it themselves. The thing you should realize is that merely implementing an SEO strategy doesn’t make it effective while a professional SEO consultant would make sure your SEO campaign is fruitful. As for the money you’ll have to spend on hiring the professionals – think of it as an investment and it will pay off in the form of increased site traffic and prominence on the search result pages.

So, if you’ve decided to hire an SEO company for saving your time or getting successful results (or both), here are some things you need to look for in the agency to make sure your money is put to good use and your site’s SEO is effectual:

Experience

Search engines are known to continuously modify their algorithms to refine their searches. So, when you’re choosing an SEO company, make sure they are experienced in keeping up with the search engines’ changes in order to maintain the effectiveness of the SEO campaign. You should look for the amount of experience they possess and any case studies regarding their successes. However, experience is not everything and therefore, it’s not the only thing or the most important thing to look for in a potential SEO company.

The Promised Outcome

Another thing you should consider when looking to hire an SEO consultancy firm is the results they promise to deliver. Stay away from any firms that promise to get your website on the first page of Google within a small time frame because let’s face it, that’s a tall order with the ever-increasing density of the Web. Unless you’re targeting some rare keywords that have little to no competition, it isn’t realistic to predict the amount of time it would take to get high rank for all keywords. Instead of a specific time frame, ask the candidate agencies how they plan to measure the effectiveness of their campaign – in terms of the amount of traffic, number of backlinks built or something like that. Steer clear of the agencies that promise results that are “too good to be true”.

Industry Presence

As you start filtering out the potential SEO consultancies, make sure to take into account every firm’s industry presence. Check if they publish guest posts on the leading industry news sites. Also, look for any papers they might’ve published based on their experience and research. Moreover, see if they attend popular industry conferences. This doesn’t mean that you should completely rule out the newer agencies. They could do the job just as well as an experienced SEO firm and will probably be cheaper too, but you’ll hire at your own risk and your money could go to waste.

Reviews from Customers

The best insight you can get regarding an SEO firm’s work is from customer reviews, and not just those customer reviews that are published on their official website. Don’t trust those reviews because they can be biased and it’s essential that you know exactly what the firm offers to its customers. In this regard, you can ask the SEO firm to provide you with customer references. They’ll give you the contact information of a few references and it’d be better if you stay away from the firms that refuse to provide this information. Once you have the customer’s contact information, talk to them and ask them about their experience with the SEO service provider and if their requirements were fulfilled and if they think the services were worth their money.

Fees

Your budget against what they charge you for their services is yet another important aspect you need to take into account when you’re looking to hire an SEO firm. For most businesses, marketing budget is limited, so you’ll have to keep that in mind before making the ultimate choice. When you communicate with the potential candidates about your projects, let them know your budget. A promising SEO firm will give you a basic idea of what you should expect from them at your budget.

Analyzing all these aspects of an SEO firm might be time consuming, but you’ll be rewarded when your SEO campaign is ultimately successful.

Link building is the process which involves attracting quality traffic to your website, by generating backlinks from other relevant websites, with the help of search engine optimization strategies. Link building is an excellent way to get high PR and it has now become of great importance for every company having a website. Let’s have a brief look at why has it become an important source of marketing over the years and the benefits it brings.

The greater the number of links directing to your webpage, the more would be the popularity which in return would boost up your website’s ranking on the search engines. It is human nature to click on the relevant links on the webpage they are on, so there is a possibility of them being your visitors, thus making your webpage more popular. More backlinks to your webpage on other websites would give the visitor a perception of your business being reliable and there would be more chances of them buying, ordering or rendering the product or service you’re offering. In short, link building provides all advertising and promotion you need for your webpage.

There are many link building strategies, however, the top 5 link building strategies, which can help you achieve your marketing goals efficiently, are listed below.

1. Creating Content:

An entertaining and informative content could be a source of generating new visitors for your webpage, which they may even share it with other interested parties. If you’re not a professional writer, hire professional content writing service.

2. Guest Posting: 

 Making some high-quality blog posts, relevant to your webpage can attract a number of targeted visitors to your page. This can result in increasing your sales, popularity and search engine rankings. Guest posting also helps in developing connections with the world at large, especially with those in the same field, allowing more chances of sharing ideas and knowledge which could prove beneficial in the long run.

3. Social Media:

When it comes to generate links or getting customers for your online venture, the significance of social media cannot be ignored. Creating a page for your brand on social networking websites such as Facebook, Twitter and others along with sharing that page on other related pages should catch you up a few links. However, the quality of content published on these networking sites matters, as poorly drafted or unclear content goes unnoticed.

4. Article Submissions:

One of the strategies for link building is article marketing; this involves the submission of quality articles to article directories. The richer the article, the greater would be the traffic directed back to your webpage.

5. Reviews:

There are some websites that offer you review services, requiring you to register on their website and pay an amount to the bloggers to review your blog. Reviews act as a powerful source of promotion, which would give your page the number of hits it requires to be ranked higher on search engines.

Conclusion:

Although, link building is an important element of marketing, it cannot generate benefits, within a few days. While top 5 link building strategies mentioned above are a good source for the promotion of your webpage, other techniques to gain popularity must not be overlooked.

What is good SEO? Is it employing the tried and tested methods that have been in use since the dawn of SEO? Well, this is what most web marketers believe. On the contrary, however, every time a site gets banished from search engines, some way or the other it comes down to poor or outdated SEO practices. When this happens, webmasters usually do not have a clue as to what actually happened and what needs to be done to fix it.

Now this is where ‘effective SEO’ comes into play. With all the updates and changes regularly taking place in Google’s algorithm, ‘good marketing’ is the only thing that can save the day. And the bottom line is that old and outdated SEO methods do not equate to good marketing. Here we will have a look at 10 obsolete SEO methods that you need to put behind, and some of the alternatives that you can revert to for better results:

1.      Submission of Articles

If an Ezine article is what comes to your mind when talking about effective SEO, then you are wrong. Ezine articles will not help much, except in getting you a few backlinks (and low quality ones!) here and there.

When it comes to SEO, you should not aim for easy and low-quality links; instead, go for the ones that you attain through building relationships with bloggers or writing guest posts. This is what will actually help you in getting authoritative links that can add value to your site and increase its traffic.

2.     Using Reciprocal Links

Thinking you can easily get away unnoticed by exchanging links with other sites? Think again! For there is no easier way your site will be disregarded as using low quality links, than if you use reciprocal links.

Links are a way of validating and endorsing your site; thus, link building should be done in a manner that actually helps visitors find useful and relevant content; and this is only possible when you link to sites with good content.  

3.      Using Press Releases Just For The Sake of Publicity

Press releases are no doubt an effective tool to build PR and establish credibility for your website. Remember, that you are not the only one out there doing business, and gaining publicity requires a lot more than mere existence.

If you do not have anything newsworthy, then press releases are not your thing, for they would not help in any way except for getting you backlinks that aren’t of much use. If you want links, do something that is worth sharing as news to get high-quality ones that are actually beneficial to your site.

4.      Poor Content

Creating quality content is one SEO technique that is here to stay for as long as SEO exists. Regarding content creation, you need to keep in mind your target audience and the purpose of writing: are you creating content just for search engines, or are you actually trying to help users? There should not be a disparity between what you create for search engines and for your target audience. Provide something to users that they would want to share and link to, and high rankings would automatically follow. 

5.      Letting Automation Take Over

Automating your site would seem an easy way out; however, it does not reap the desired benefits in the long run. Social media is there for you to build relationships with your customers, but with automation, you actually damage relationships rather than build them. After all, tools are just tools, and cannot compensate for the real thing.

6.      Not Paying Attention to Social Signals

Social networks are the future of the internet; therefore, if you want to survive in the competition, you must enable social sharing on your site. Social sharing can have huge benefits in terms of building relationships with customers. So, don’t forget to add that button on your site!

7.      Proceeding Without Strategizing

Jumping into SEO without a plan is the root cause of major marketing failures. Having a strategy, testing and updating it regularly can save you from using outdated SEO techniques that are nothing but a waste of time.

8.      Focus too much on Rankings

Rankings are very important in SEO, but not too important that all you do is focus on them and ignore the rest. In pursuit of rankings, you might be ignoring other important aspects such as building quality relationships with your customers, and thus would fail to benefit in the long run.

9.      Concentrating on Google Only

Although Google is the authority towards which most web marketers target their SEO efforts, a close look at the facts could reveal something else. You’d be surprised to learn how much of your organic traffic comes not only from Google, but from other search engines as well. SEO is an investment and the same rules as that of investing in stocks and bonds apply here as well. It is always wise to diversify your portfolio and not risk everything on just one thing, which, in this case is Google.

10.  Overlooking Website Design

Last but not the least; your website design represents your brand. Therefore, it must not be taken lightly. Hire a designer who knows his job and can create wonders for you when it comes to the website look and appeal to the customers. A search-engine friendly site coupled with great SEO is guaranteed to skyrocket your rankings, as well as boost website traffic.

The foundation of any successful SEO campaign is based on accurate identification and classification of keywords.

Clients often inquire about how long of a keyword list they should aim for. However, there is no absolute answer to this question. Different companies have correspondingly different budgets, products and product markets. Thus, the correct answer for each company differs as well.

The following is a basic strategy, which can be used to initiate and develop your keyword plan.

1. Find your keywords

An extensive list of appropriate keywords must be identified at the beginning of the research. These words must be appropriate for and relevant to your website’s content so that potential users can be directed towards the page. Your initial keyword list can be fashioned by using Google search data, PPC data, analytical data, competitor insights and any records provided by your client or in possession of your company.

2. Expand your keyword list

In order to expand your main keyword list, you can easily use tools such as ‘Google Keyword Tool’, ‘Word Tracker’ etc. These tools can provide you with a list of relevant keywords along with their relative search volumes. This can help you to identify and target the most popular and pertinent keywords for your website. However, it is important to note that Google’s estimated search volumes are not strictly accurate. These projected search volumes are generally, only useful for comparing the relative popularity of one word with another, in terms of search engine results.

Note: If you can afford to do so, using professional companies to do your keyword planning and development is an excellent way to launch a successful SEO campaign.

3. Prioritize your keyword list

The next step in your strategy should be to select and target the most important keywords for your website. These keywords should be the ones that are most relevant for your business and have the ability to be potentially, very lucrative. In later stages of your SEO campaign, these selected keywords will also form the basis of your link building strategy.

It is also significant to prioritize the list of keywords, according to the competitiveness in your industry. For example, a large food chain such as the ‘Cheesecake Factory’ can successfully use the keyword ‘Lemon cheesecake’. However, a small bakery in Queens, New York would need to be more specific in terms of their keyword choice, if they are willing to invite many users onto their website. The small bakery would have more success by using keywords such as ‘Lemon cheesecake in Queens’ or ‘Lemon cheesecake in New York’. The main concern of smaller businesses thus, should be to target specific keywords that can fit a localized niche.

4. Classify the important keywords

Classification of your important keywords into groups is important if you are to fully comprehend the results and performance of your SEO campaign. Keywords should be at least categorized by brand or non-brand and other categories including product types, consumer sectors, business types etc.

5. Identify your ideal landing pages

After you have categorized your main keywords, you should start placing them on specific web pages. These pages will thus hold your most important keywords and will be the prime landing pages, for your targeted users.

As you continue with your On page optimization, you may discover that some pages are only appropriate for a few of your priority keywords. In this case, you can use other keywords from your initial keyword list, which were not selected as the main keywords. These keywords can then be used to boost your SEO efforts and target a wider array of searchers.

6. Evolve your keyword list

It is important to regularly check and review your data sets, if you want to evolve your keyword list. Paying attention to changes in data sets can help you to integrate new and important keywords into your website’s content. This flexibility and desire to advance can help your website to compete successfully in the online sphere.

Following the above steps, can help you in constructing a solid foundation for your SEO campaign.

All you possibly know is ‘how traffic is attracted’ and yet you want to be on Google’s page one! Let me just start from the scratch for you. You’ve recently heard a lot about SEO and the importance of ‘links’. Can you ever think of life without Google? NO! Life can be miserable without Google. Admit it; search engines are like a family to us now. However, the results you get right after you hit the go button are the real mystery. Everyone goes for the first page results, why? Why is this page one so essential? Confused? Buckle up! The initial step is to understand what people search for when they’re interested in your services and products (keyword research will help). Pick out the most common phrases, terms and words being searched; the hit term that is. You don’t simply go for the hit terms to grab attention and dominate Google; it’s not that easy anyway. Let’s get on to how to move up the ladder in SERPs.

Web 2.0 sites are basically the means of sharing information on web. Google counts on these sites, if you’re present here then yes, you’re doing well! Next, you’ve to find the web 2.0 sites that suit your business requirements. Why should a reputed website link to your website? Why should it pick your page out of a million more? This is where your creativity, hard work and great ideas will take over. Realize the fact that no website will join hands with you unless you prove them your uniqueness and that you can add plus points to their website.

The number of sites which link to you is important. Greater the number of sites link to you, the more they like you. This means higher probability of the search engines liking you and picking you up for page one. Success comes with the popularity votes here! No rocket science.

Your next focal point is getting the articles done. Well-written content will give a boost to the overall goal. It’s simple; customers will first read your content, get an idea, and only then they’ll keep visiting your site. Attractive and helpful content will grab reader’s attention and will eventually drag them towards your site.

Finally, linking all the sites forms a link wheel. Voila! Getting done with the keyword research, selecting web 2.0 sites and the written material, you should now publish the content in the web 2.0 sites resulting in a pair of links for each. One link is to the main promoting site and the next one links to the site you’ve created. This pattern can be repeated as many times you want, producing a strong network with a whole bunch of backlinks, with better chances to appear on page one results.

Link building can be done in two most common ways: merit based and link spam. It’s totally up to you to choose your path. If you want it quick with lesser efforts, go for link spam. But, make preparations in advance because the benefits are not going to last that long. Search engines will detect it anytime soon; don’t underestimate the power they acquire. Poor quality links will give poor results. Whereas, if you can sweat it out; work hard, be creative, research, utilize resources and enjoy long-lasting benefits. There’s no shortcut to success.

Once you’ve built the right link wheel, bingo! You’re going to smell money all around with hard work of course. Always remember, quality is better than quantity. Collect more effective links, build an exquisite wheel, make more money and bring more traffic.

In SEO (Search engine optimization) terminology, the term White Hat SEO is used to refer to a number of SEO techniques, strategies and tactics which are completely fair and ethical. In more precise terms, White Hat SEO strategies focus on providing users of a website with a positive experience through helpful and relevant information rather than only focusing on attaining higher rankings in search engine results. The top most common and effective White Hat strategies are:

1. Quality over quantity:  The most familiar term amongst SEO users is that ‘Content is King’. This means that the type of content you use or in other words, the ‘quality’ of your content, is what matters the most. Well written, relevant and unique content will always draw users to your webpage. Make sure you opt for best content writing service.
2. Use relevant keywords: Incorporating relevant and popular keywords within your content will make your website more visible, in terms of search engine results. You can use analytics tools to know relative search volumes etc. for particular keywords that you think are relevant to your website.
3. Accelerate the loading time for your website: While filtering results, search engines like Google also factor in the loading time of websites. Websites that load faster can rank higher over those that don’t. You can decrease your website’s loading time by removing unnecessary plugins, choosing a good web hosting company etc.
4. Clear and explanatory URLs: While filtering search results, along with other factors, search engines like Google focus on URLs as well. Thus, your website’s URL should be both clear, descriptive and should illustrate what it has to offer. This will not only increase your website’s visibility but also let users know what you’re offering them. For example, if your website is selling antique wedding hats, your URL should be something like: http://www.yoururl.com/vintage-wedding-hats rather than http://www.yoururl.com/products892336
5. Quality inbound links: Having relevant inbound links within different pages of your website (not only on your homepage) can direct users towards helpful pages and can be a factor in increasing your search engine rankings.
6. Separate the content from design: Structuring your content semantically, makes it much clearer and organized. Using heading elements and separating design elements make for a much leaner code for your website. This simply makes it much easier for search engines to find appropriate content within your website and thus direct users, towards it.
7. Building backlinks: Backlinks are hyperlinks that link back to your website from another webpage or website. Building quality backlinks is a manual task that can be done by using online forums etc. Search engines such as Google consider websites with more backlinks to be more relevant and important than the ones with no backlinks.
8. Heading tags: Always remember to incorporate most of your main keywords or key terms in the heading tags of your page. This will help in increasing your search engine rankings.
9. Using the Google plus’s +1: The +1 button on Google+ is short for “you should check this out.” If you use Google+ and get people to +1 your content, then you are bound to get more organic traffic for your website.
10. Update your content regularly: It is important to evolve and update your content, regularly, in order to keep it interesting and relevant. Content which is out of date or hasn’t been updated for too long gets boring and stagnant. Fresh content will not only improve search engine rankings, but will also bring regular visitors back to your page.

The two pronged approach employed by White Hat SEO techniques (providing page optimization along with user friendly navigation and information) make them very useful for attaining sustainable and effective results.