angie828: What is cross linking?

Cross linking is linking back and forth between pages (internal or external).

cross linking comes into picture when you have 2 or more sites and you link many pages from your sites to one another. Understanding Excessive cross linking is difficult. In general if you have a new site then avoid linking structures which try to manipulate PR. One way to avoid excessive cross linking is to think it from user point of view. is it beneficial for the user?