-if you can allot a portion of your advertising budget and find a way to document your seo as an "advertising expense."
-if the operation of the website is an ordinary, regular and necessary expense to the life of the business and your seo costs are in line with that.
oh, it also depends on where in the world you are.
best thing to do is ask a tax guy. =)
April 11, 2012, 12:47 pm
Upvotes by No One
Yes it is a legitimate promotional and marketing expense
As usual you will need a receipt or invoice - which might be tricky on some of these gigs! However you could get round that as the confirmation email and paypal statement should suffice to prove that a cash transaction took place so you could then run it through petty cash see http://en.wikipedia.org/wiki/Petty_cash if you are not familiar with the petty cash principle.