childish: what is Google's SEO Report Card ?

Hi,
Here are few links about Google's SEO Report Card

www.google.com/webmasters/docs/google-seo-report-card.pdf
http://googlewebmastercentral.blogspot.in/2010/03/googles-seo-report-card.html

Google's SEO Report Card is an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations.