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Guest blog posts will not only lead to an increase in rankings as described in the previous point, but the links are 100% white-hat and natural. It has become increasingly important to send links to your website from a wide variety of trusted sources, rather than blasting spammy links that will eventually tank your site in the search engines. There is no chance that Google will penalize you for having a link on a credible and trusted source, such as a popular blog in your niche. The links are permanent as well, so you will enjoy the benefits of your links for as long as you have your website!