Backlinks are one of the hottest SEO Techniques used by webmasters today. The basic idea behind backlinks is to send targeted traffic back to a web page on a regular basis. In theory, this could improve and increase equity in inclusion of your website on search engines like Google and Bing.
Backlinks make it easier for your content to be found within a larger search engine results page. Requesting a backlink is similar to asking someone else to write a review on your product or service. A piece of personal feedback lets other people know that you're company is valuable.