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Research: The Edge Ideas does extensive keyword research to determine what keywords you need to be ranking for.
Website Site Audit: We will perform a full website audit to determine what keywords the website ranks for vs. what it should be ranking for and what parts of the site need to be fixed (robots.txt, 404 errors, duplicate content, page titles, meta descriptions, alt tags, etc.) We implement weekly and monthly work activities to optimize your website against target keywords and quality in-bound links.