I develop inbound linking and publicity strategies to help your site succeed. You want to increase awareness of your web content (or mobile/app), and are looking for the most effective ways to do so, whether through organic click traffic, social media, or other means. You want to go about the process in the right way, but with all the changes over the past few years (Pandas and Penguins and more), you aren't sure what that means. There are countless "experts" and services that claim to know what's best for you, but as I enter my 19th year as a content linking strategist, I've observed many of them have few clues as to what actually works, and will waste your time and money.