Be a SEO professional from A to Z with this book, You will learn the follwoing:
Introduction
1.What is Online Marketing?
2.Why Online Marketing NOW?
3.Online Marketing VS Offline Marketing
4.What is Google?
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How do search engines Work?
1.Introduction to search engines
2.Search spiders
3.Links
4.Indexing
5.Ranking
6.Layers
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On Site Optimization
1.What is on site optimization
2.On site factors
3.Meta tags
4.Keywords
5.Image alt text
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Off Site Optimization
1.What is off site optimization
2.Backlinks
3.Anchor text
4.Anchor title
5.Directory Submissions
6.Blog Commenting
7.Forum posting
8.Social Bookmarking
9.Link Pyramids
6.Outbound links
7.Internal linking
8.Copywriting (content optimization)
9. Pyramids backlinks