The main formula for writing high-converting sales copy. Here you can define the problem, the agitate, and find a solution that is relevant to your audience. When building out this formula there are two things to remember: firstly consider what problems people have with their current situation or product; secondly think about how they feel when reading your content so it will connect on an emotional level.
Example:
Problem: It's hard to find the information you need when you need it.
Agitate: You search for something on Google, but there are too many results and they're not what you want.
Solution: Google is always working to make search better. We’ve made it possible to find what you’re looking for faster, more accurately, and more easily.
