SEOClerks

Does link exchange operating for SEO ranking and how can you use?



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Does link exchange operating for SEO ranking and how can you use?

The old fashioned link exchange page operates where you have a special page that you list all links from your link exchange partners. And, this was very acceptable many years ago, before Google decided that link exchanging excessively was a sign of search engine manipulation. To avoid possible penalties which can result from link exchanges, you should only exchange with sites that have similar subjects. So for instance, recipe sites should exchange links with cooking, food or other recipe sites. Always think of the value your content offers to readers before publishing, does it serve the user's interest?.

Don't engage in mass or automated link exchange practices as Google will penalize your site for link scheme practices

Give your best link exchanging tips
Thanks by Ajlancer

Comments

idealmike

Yes search engines like Google, don't like link-exchanges because they are not natural. They are a method that webmasters use to increase their SERP ranking in an unnatural way. But that's not to say that all link-exchanges are bad. Perhaps you are partnered up with another website that is very similar to yours or is a recommended service by yourself, by linking to them, and them linking to you, doesn't always show that you're trying to game the SERPs but can just be a friendly link exchange going on between two amicable partners or between two websites that compliment each other.

When I used to work in the flash games industry and had a lot of flash games sites, link exchanges used to work very well for me. I was always looking for them and getting new links exchanged. But I'd never really do a reciprocal link exchange. To get a link on their site, I'd give them a link on one of my other sites that their site wasn't linking to. That way, nobody can see that there is a reciprocal link exchange going on and I'm not linking to their site from that site. It was good to keep things complicated like that and I never had any problems with it.

However you do get a lot of inexperienced webmasters that will do a reciproical link exchange with another site and link to the site they're getting a link from. That's not a good idea especially if you have too many of them. That said though, it's a great way to get link from sites in the same niche as yours which as everyone knows are worth their weight in gold. But as you've pointed out as well, some webmasters aren't always honest, or perhaps they sell their website and the new owner removes some or all of the footer links, in that case there isn't much you can do except ask them to put it back again, and if they don't, you remove their link from your site and just go find another site to do a link exchange with.

That's one of the good things and that makes it so tempting to do for many people (in any niche) in that there are always people looking for links for their site and be willing to exchange links with you in order to get a link from a related site to theirs. Just practice some good caution, don't do excessive link exchanging! Try not to link to sites that are linking to you. Try not to get site wide links but rather links from one page like their homepage in the footer only or on their actual links page. That's my take and give on the matter. Does link exchange operating for SEO ranking and how can you use?



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ajlancer

Hi idealmike thank for your great explanation. Yes Google does not like link exchanging but if you follow some techniques, it may working fine for quick SERP and above I explain some shortly.
Thanks by Ajlancer



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vinaya

Building backlinks do not mean you build massive backlinks from the sites that are not related to your niche or from the sites that are low quality or have low ranking. generally speaking, 10-20 backlinks from high ranking sites is better than backlinking from 100 low-quality sites.
Link exchange works only when you link your sites with the sites that have high rank on search engines and are also on your niche.



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Corzhens

This reminds me of a friend with 3 blogs and 1 website that makes a total of 4 sites. All those 4 have the list of links of the other 3 websites. It certainly looks like a link wheel but I see it as a link exchange because the list can grow to include other sites that was done before. There were about 5 websites included in the list of links although they were all removed now.



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