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How to Use SlideShare Presentations to Drive Traffic to Your Site
There are many ways to drive free traffic to your website but not everybody knows about every method and many of them go underused by webmasters, bloggers and affiliate marketers simply because they don't know about them! SlideShare is a perfect example of a site that is excellent for driving and sending free traffic to your site, products, services and offers and for many other reasons!
You can use SlideShare for many reasons such as:
- Driving traffic to your website or blog or anywhere
- Ranking higher in the Google SERPs
- Earning followers/fans etc for your social media pages
- Getting new email newsletter subscribers
- Building and establishing your brand and online awareness
- Many other reasons sometimes just for fun!
However many people don't take full advantage of SlideShare because they don't know how to use it! Meaning you could be loosing out in revenue which your competitors could be stealing out from under you. Nevermind! I will teach you how to use SlideShare to send tons of free traffic to your site or affiliate products and services for many years to come!
What is SlideShare?
SlideShare is a social media site like any other really. But instead of sharing updates about what you had for dinner or what your plans are for the day, you share presentations instead. Business and marketers have been using presentations for years (literally decades) simply because they are so effective at presenting something in a visually pleasing way. And SlideShare makes it free-n-easy for anyone to upload a presentation of some kind which can end up going viral and being viewed by millions of people quickly as well as ranking high for many years to come.
The thing is a lot of people don't know how to make presentations for SlideShare which is a shame because they're very easy and fun to make and they can go on to help you improve your Google SERPs and also increase your social followers on other social media sites like Facebook, Twitter, LinkedIn etc etc, as well as earn you newsletter subscribers and result in clients and just help to increase your brand's awareness and just drive targeted traffic to it through SlideShare presentations!
Shocking SlideShare Statistics
- SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.
- 45% of SlideShare presentations have 10 to 30 slides, and an average 24 words per slide.
- The six most used tags on SlideShare are business, statistics, social media, market, trends, and research.
- Mobile use of SlideShare is on the rise due to more people using mobile devices.
- Infographics on SlideShare are liked five times more than presentations.
If you use SlideShare properly, it can prove to be really effective for your business. Whatever that may be. So let's look at some ways in which you can use SlideShare and how to get the most from it.
So now that you know what it's for and how it can be used. Before you go off into a slide sharing frenzy! It's best to know some important rules to follow or do's and don'ts to using SlideShare. Using SlideShare isn't difficult and hard to do. It's not even hard to learn. But it will require a little effort on your behalf. Here's some things you should and should not do to enjoy all the benefits that SlideShare can provide.
Only Create High Quality Presentations
- Drive Targeted Traffic to Your Website or Blog
SlideShare was founded in 2006 with the aim of making knowledge sharing easy. It was got by LinkedIn in 2012 and has since grown into a top destination for reading and posting professional content. With over 70 million unique visitors a month, 80% of which come through search, it is today one of the top 100 most visited websites in the world. Because of this user base there is so much potential and opportunity to be had in marketing and promoting yourself, your site, products, services or offers or anything else in presentation style using SlideShare.
- Build Brand Awareness and Increase Exposure
SlideShare can get your business a lot of exposure through using amazing high quality and viral like presentations and can be an excellent social media information sharing site in which you can establish your website or brand name online with. It wont happen from just one presentation even if it's super amazing, but having many different presentations that are all high qualify will help in time for these very reasons.
- Increase Your Rankings
Because it's a high authority social media site, these presentations will help you to build good ranking and authority in the search engines by having presentations on SlideShare and sites like it. That counts for other links you put in your presentations like social media links etc.
- Earn Social Media Followers
SlideShare is very effective for generating and earning social media followers for your social pages and accounts like Facebook fans/followers or friends, Twitter, Instagram and Pinterest followers etc. This is because most of its users already have accounts on those social media sites. So always include links to your social media pages and profiles at the end of your presentation where people can follow you. Use a small icon but make sure the name is visible so people can see it and click on it.
- Earn Email Subscribers
Of course, some of you are growing your list and know that the money is in the list too! You can use SlideShare to generate email subscribers to your email newsletters if that's what you do and it can be very effective as well as these are responsive users. But to get them you'll need to mention it and use a call to action in your presentation and include a subscription link where they can subscribe.
This is like the most important rule of them all but your presentations must be of the highest quality
. There's absolutely no exceptions to this rule. If you don't have the skills to make a quality presentation, hire someone who does to make it for you. It's far better to do so and upload only high quality presentations
rather than just upload something that is mediocre in quality. This applies for both the content of the presentation and the design of it too.
Regarding your presentation content, the most popular presentations are mostly of something that people find really useful or is super sensational
in some way or perhaps toys with their emotions somehow. So your presentation needs to be one of three things or all three combined a) high quality
, b) useful
, and c) plays on their emotions
somehow. Even if it does have all these things, there's no guarantee that it will become popular and go viral but this will help give it a better chance of that happening and will help you in the years to come.
When making your presentation, you might want to exaggerate a little and make it really sensational and appealing. But doing this can also backfire on you as well if they're too far fetched. So you need to make sure your presentations are true and honest and don't over exaggerate things in them too much as it can make your readers distrust you and not visit your links!
Use Appealing Keyword Friendly Titles
Just like you would do in article marketing or anything, in that you create an appealing and captivating title, your presentation title is extremely important and wants to be something that will cause people to click on it. Boring, dull, thoughtless titles will result in less views of your presentation. Your title needs to be memorable and informative and a play on words. You'll want to use power words that play on the readers emotions. And for the best SEO effect, you'll want to include the main keywords you're targeting in your title if you can of course, but only if it's in a way that is natural. Don't try to force your keywords in if they don't make sense or look right being in the title.
Keep Your Slides Short n' Sweet!
Remember, you're not writing a book! This is a presentation and each slide needs to be keep short, sweet and to the point. Keep each slide easy to follow/read and digest which is the secret for a successful presentation. Use images sparingly and make good use of different font sizes and don't include too much text on each slide so that it doesn't take too much time to view and take in.
Target Longtail Keywords
SlideShare is a high authority site and as such, some presentations on the site are ranked high in Google. For this reason, you can use Slideshare to target some long-tail keywords also. You should include them in the title of your presentation if possible as well as in the description area as well of course! Just make sure to use them naturally and wrap them around some other related, relevant text. Don't do any form of keyword stuffing on SlideShare!
Go Easy on The Links
You can't do blatant self promotion on SlideShare (they come down on it like they do on Reddit!) But you are allowed to place a a couple links in your presentation to your site or social profiles etc that's fine! It's best to put this at the end of your presentation on the last slide making sure that it's clear and easy to see by your readers once they've finished reading it. Depending on your presentation, sometimes you may want to include a link on each slide to something related. That's fine but only when it's needed and not for no reason of just having a link! Just go easy on the links and keep them natural.
Make Your Presentation Amazing
I know I've said this, but the quality of your presentation matters so much. SlideShare prefer excellent quality presentations. Sure there's a lot of mediocre presentations on SlideShare, but if you want yours to stand out amongst the many millions then it needs to look good from the first page to the end. Only use high quality images for the cover and on the slides themselves. Make sure to spell check and grammar check your presentations and maybe even get them proof read even if you are a native English writer.
How to Make SlideShare Presentations?
There are many ways to make a SlideShare presentation, many different tools and even free online sites you can use to make amazing presentations with. Some free and some paid depending on the site and any features you want in your presentation.
If you already have a PDF document, you can upload it and convert it to a SlideShare presentation using SlideShare itself. But it's best these don't always look great and it's best to make a presentation from the start using some slide show presentation software or online tools.
If you're looking to jump straight in and start making your own free professional looking presentations then 3 of the best free online tools to use are Slide.ly
as they're both very dedicated to helping you to put together awesome presentations. However some of these top free infographic creation sites
also can be used for creating presentations for SlideShare too such as Canva
which has many presentation templates
you can choose from and quickly edit with your own details.
Your presentation doesn't need to contain a lot of details. Start with making some fun slides at first and experiment. Check out other presentations that are about the same things you will be making them on and see how they are doing it and learn from them ideas on what sort of presentations you can make. You can make fun slides with only few pages that can be equally as effective as presentations with a lot of slides.
Also, one last tip regarding the presentation creation, it's always best to save it as a PDF (Portable Document Format) rather than a PPS (Power Point Slideshow). This is because PPS files don't always open on every device and don't always look great where as with a PDF more devices can open it and you'll know it will always look how you made it and how it was supposed to. I know you'll be uploading it to SlideShare but this can be uploaded and shared to other similar presentation slide show sites like SlideShare.
There is also much more to SlideShare and using it, than I have put here. It can do a lot of good if you make good use of it and I hope this will inspire you to do so!
Over to you!
Do you already use SlideShare? What's your experience been like? Do you have any questions about anything said here? Shoot!