CryptoGuru
Level X3
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TommyCarey
I watch my ROI all the time because if I'm running multiple banners and some aren't performing as well as I think they should be, I'll cut them out of the rotation. If I'm not hurting for money I'll cut out the low performing ads, they might have a slight ROI, but I pull them and put that monthly investment into an ad spot on a different website. I do this because I'm testing ad spots on different websites to figure out which convert better and pull in more profits. If I pay $100 a month for an ad and I'm making $150, I might keep it if I have plenty of funds to buy an ad on a separate website at the same time. If I'm tight on funds, but have enough to get by, I'll try out other ad placements to see if I can turn that $100 into $1,000 not just $150. I've actually done this a lot, some of my ads sound like they're going to work great but are complete garbage, while others seem like a horrible idea but turn out amazing
When I have a few great ads for a website I can then bootstrap all my profits and find a few more ads. I look at it as the profits from the website can go back into the website. So if one website is making an additional $500 I can put that into advertising and hopefully turn that into an additional $1,000 profit
You have to push your ROI higher and higher if you want to succeed
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