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How To Use Quora As A Marketing and Promotion Tool for Finding Clients as a Freelancer
Quora is a question and answer site much like Yahoo! Answers and other Q&A sites. But it's only about 5 years old so is still quite an infant. When you compare it to the age of Yahoo! Answers for example which has been with us for over a decade now. But Quora is proving to be one the foremost go-to sites for people who need high quality answers to their questions and for investigative research reasons.
Quora's mission is to "grow the world’s knowledge of all kinds."
There are around 50 Q&A sites in the digital universe but Quora
is standing out from all of them based purely on the questions given to the answers asked. And Quora
can be used not only to get questions to just about every question you ever wanted answered or that mankind has or could ever ask such what is the meaning of life? But Quora can be useful to use as a marketing and promotional tool as well. For finding clients and work as a freelancer or for promoting your own site and services as well.
Quora for Freelancers
When it comes to marketing and promotion - content rules! Content is the main way that you can establish yourself as a trusted authority in your niche. According to Curata (a company that does marketing research) in just two years from now around 88% of all digital marketing will be done with content. But as you know, for that content to rank high and get noticed and get shared a lot, it needs to be high quality content that is evergreen and highly informative in nature. I'm talking about content that people actually find useful not just filler content!
And that's where Quora comes in to play. With over 400,000 topics on the site covering everything on Earth from A-Z. Some questions that are asked, they can end up with hundreds of answers in them and that can result in thousands of followers. For instance, let's say someone asks a question about SEO and I give them a very detailed answer. The person who asked that question who likes my answer and finds it useful will likely follow me as will other people who come across that question and answer and find it useful too.
Benefits to Using Quora and Having Lots of Quora Followers
Free Marketing and Exposure on Quora
- Free exposure to Quora's 700,000+ U/V's P/M.
- Building expertise and authority in your niche.
- Learning from other peoples and industry leaders and experts.
- Awareness building of your brand, product or services.
- Insight into the people that are interested in your brand, products or services.
Quora can be used to gain free exposure and for marketing yourself, your brand or services and products. There are many people always asking many different questions that cover a very wide array of industries and areas. If you already have skills and experience in one of these areas then you'll be more able to provide a meaningful and valuable answer. Some areas have more questions than others. It really all depends on the niche of it. And for those that are in high demand such as SEO or SMO etc you can probably find them easily.
But even if you're in a niche that isn't in real high demand such as pool cleaning or something, you can still use Quora to gain some free exposure for yourself or your business by answering any question asked about that such as the best way to clean your pool and then answering that in a way that is helpful and then including a link to your website at the end of your answer as a byline.
Quora Answering Guidelines
Quora say the best way to gain more exposure and attract more readers to your answers is to write them in a general way. So rather than answering in a short answer, be as descriptive as you can and write about your actual experience with it as well. What you want to do is impress people with the answers you give so they find them really useful and will be more likely to upvote your answer.
And when you get your answers upvoted enough, it can rise to the top and get featured on the Quora homepage and that can end up sending you tons of traffic back to your site as the byline for that answer. So a well written answer that is very detailed and attractive (perhaps a few bulleted points), can attract a lot of attention and go on to send you traffic to your site for many years.
Quora for SEO
It's advised by Quora that your questions be clear about what they're actually asking. And you should put some details in the body area about the question so that people can clearly understand the question and give you a much more definitive answer. And your questions should be open ended too. Also if your question is new but one already exists for it, you should reword it in a such a way as to put a different spin on it.
In fact, you should do SEO before asking questions and use long tail keywords in your question (as well as your answer) because Quora is rapidly crawled and indexed by Google FAST! So think about adding in some long tail keywords that are relevant to your niche and then check in Google after about 5 minutes for it and you'll probably find it ranking on the 1st page.
How to use Quora as a Freelancer to Find New Clients with?
Just like my guide the other day on how to use Reddit to find new clients and work with
. You can do the same/similar sort of thing on Quora
. There are literally millions of people using Quora on a daily basis asking questions like "how to build backlinks
" or "what SEO is good to do
" and things like that. You can sort by questions or answers or posts or topics and blogs. And you can sort by time as well so you can view all the most recent questions for that day or week or even month or longer. Then you can just go in and answer it in a good way. A good helpful and valuable way. Be descriptive, but be open ended and use some nice formatting and put a few bullet points or something like that. Then just sign up with your website link as the byline.
You can even place links to valuable related sources of interest and help that would be valuable to that question being answered. Just make sure to use them naturally an only when needed and don't try and put your own links in a way that looks like a blatant self plug! That said, there are many people that do just put one or two sentences and their website link and it sticks.
Like this question for example on What are good companies to build backlinks to my site?
That one is just waiting for you to answer it and put your SEOClerks profile link in!
Are you using Quora Q&A site for finding freelance work already?
Or for building authority and traffic to your site?