Building an email list isn't easy. What do you think?
So many people get into websites because they want to make millions online and one of the big things people never do properly is build a quality email list. I think people don't build quality lists because they're afraid of being seen as an email spammer and want to avoid that at all costs.
Don't be afraid of email marketing!
If you do it the right way it will reward you very handsomely in the long run. You can't just put up a subscribe form and think you're going to get 1,000 sign ups per day without doing a good amount of work. You'll need to be out there marketing your website day and night in order to get all those sign ups. Bust your ass in the beginning and once you have a good list you will begin to see the benefits of you working 10+ hours a day just trying to get your website in front of people
I highly suggest adding a pop up that asks users to subscribe in order to increase your conversions. Normally people won't look for your newsletter signup so if you drop it right in front of them when they're on your site, you'll get more sign ups than if they looked around for it
Don't rush it!
So many times I've heard people bad mouth sign up forms and it's because they rushed it. Now usually they won't admit that they started to get into the blackhat methods of getting emails, but in time they will tell you or at least slip up lol Don't be tempted by the list generators that will give you 1,000s of emails a day. Do it yourself and keep everything under control so that your list is super high quality and you don't have to worry about sending out a newsletter. I've actually heard of a few website owners deactivate the welcome email and then they had a script submit thousands of emails into their mailchimp form in order to get them all in one system. They somehow bypassed the double opt in and blasted out hundreds of thousands of emails a few days later. Their accounts were quickly banned, but that doesn't stop them from making more accounts on other websites and doing the same thing.