Community Discussion

What can an SEO do when link building is not an option?

November 6, 2016
Cristian Author Level X3

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I have a lot of clients both from freelancing but also at my day job that simply don't want to pay for link building services nor buying adversarial from trusted and high authority sources.

The understand the technical aspects of SEO, especially on-page SEO but simply can't understand what off-page SEO actually means and how much it can help them on the long run. Most of them are expecting fast results and they consider SEO as a technical thing that just needs to be implemented and top ranks will follow.

Do you guys know any tricks on getting better ranks for pages with low authority?

At the moment I'm improving all their articles, removing duplicates and similar articles redirecting them to bigger and better content. I followed every article optimization trick an SEO can implement and I actually got good results rising in ranks from an average position of 70 to an average position of 20.

But I'm running out of ideas, what more can I do for them from a technical point of view without wasting time on building backlinks because they aren't paying me for that.
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Comments 8

franklin7
yes quality backlinks is really excellent effected your ranking on google index

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Lynne
Oh wow, why would they not be interested in link building? I mean really one of the biggest and most important aspects of off page SEO would be building quality links right?

I am really interested to see what all the SEO experts here say on this topic. I don't build many backlinks myself, I usually order services here for that. I concentrate on my on page SEO, email marketing, social media marketing and video marketing. The rest I outsource.

This is going to be a great topic.

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vinaya
If link building is not an option, I think the best alternative to link building is generating social signals. You need to share the contents on various social media and get social signals. Social signals help in better positioning of your website. More social signals mean higher position on SERP.

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Corzhens
Link-building is one great way of getting traffic since the public can see your link and there’s the chance that someone will click it. But with SEO, I still go for the content is king motto. Uploading fresh contents regularly will give your website a semblance that it is active since having no new contents may give an impression that it is a dead site so the search engine will not bother with it. And if the new content is well-written and directly relevant to the niche of the site then you are on a better position than those link-building that you did.

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