What can an SEO do when link building is not an option?
I have a lot of clients both from freelancing but also at my day job that simply don't want to pay for link building services nor buying adversarial from trusted and high authority sources.
The understand the technical aspects of SEO, especially on-page SEO but simply can't understand what off-page SEO actually means and how much it can help them on the long run. Most of them are expecting fast results and they consider SEO as a technical thing that just needs to be implemented and top ranks will follow.
Do you guys know any tricks on getting better ranks for pages with low authority?
At the moment I'm improving all their articles, removing duplicates and similar articles redirecting them to bigger and better content. I followed every article optimization trick an SEO can implement and I actually got good results rising in ranks from an average position of 70 to an average position of 20.
But I'm running out of ideas, what more can I do for them from a technical point of view without wasting time on building backlinks because they aren't paying me for that.