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Keywords research is dead. Long live subject research



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Keywords research is dead. Long live subject research

It has been clear to me for some time now after the Google Rank Brain update that Google search stopped relying on keywords to figure things out and actual rank websites.
Keywords research is dead. Long live subject research
In turn, it has taken a new approach, figuring out how well you talk about offering content on a complete subject and ranking you accordantly.
The "subject" itself might contain a lot of different keywords, some similar in form and meaning, synonyms or other keywords that are totally different.

For example, if you are talking about a certain medical condition, chances are you will find a lot of close variations, synonyms, and popular terms. You need to show Google your content haves it all, that its talks about the whole subject and the user doesn't need to make additional searches to find whatever he or she is looking for. Also, for the certain example, you may also need to include other subheadings like "treatment" or "symptoms", all this is expected of you by Google and if you fail to deliver Google will rank you accordingly.

So if Google is already processing everything in terms of "subjects" why are the majority of SEO gurus still tell us about "keyword research"? In my opinion, we need to take thing to a next level and make "subject research" instead.

What do you think?

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Corzhens
Pardon me for this comment because I remember one discussion with the title that SEO is dead. I wonder where you get those ideas that something with SEO is dead. Anyway, I will still stick to the usual way of finding a good keyword that will be used on the new content. Why make simple things complicated with so many speculations when for all we know a basic keyword is just what the content needs.



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