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Contact local companies until they think you're annoying to increase sales
When you're trying to start off with online marketing you will want to work with local clients in order to get started. Now you don't have to start off with local clients, but it's easier to close them since you can sit down and talk about what they need done. If a local client wants to meet in person it usually means they are interested in signing up, and if they can see you and shake your hand this will build trust. But what do you do about those companies that aren't responding to you? Do you just write them off as if they don't check their emails or do you stay persistent? Get Annoying!
I've tried this out when people don't respond to me, I'll just keep contacting them every week in order to get a response. If they eventually respond saying "Please remove me from your lists" or "We're not interested" then I will stop contacting them. My final email to their response will be something along the lines of "Sure, not a problem! When you do decide to take your online marketing strategies to the next level we you that you contact us to help you out
" By responding this way they know we're actual people and not an automated system just spamming them.
By getting annoying like this I tend to get shot down, a lot, but that doesn't discourage me because there's always a chance they will come back and sign up. I would say I've seen around a 2% chance of signing up from these companies that I keep annoying until they respond. I've had a few come back and actually sign up a month or two after they told me to take them off of my list, so that's a win as well. The percentage of this is low, but if you have a yearly contract that needs to be signed you can make the time invested worth it. I will usually start off any company with my $450 or $550 packages that I customize to their needs. So if I'm contacting 100 companies a month and annoying them, I can usually get 1 or 2 of them to sign up and have a chance at a 3rd signing up in a month or two.
Sending out these 100 emails each week isn't difficult because you can send them out in intervals each week. To keep any of your accounts safe, you should split up all the emails into 5 or 7 lists (depends on if you work weekends) or you can do it in 2 or 3 lists if you want to only focus on emailing that many days.
We'll say you set up 5 lists for this example
- 100 emails divide by 5 is 20. So now you have 5 lists with 20 emails each.
- You can manually send these emails out through your main websites support email, or better yet, your personal email on your own domain. So if your name was Dan, you would send the emails from Dan@examplesite.com and it would seem more personal.
- Write up a unique email each week and begin sending on Monday. You will be writing up a new email each week. The email doesn't have to be crazy long, actually it helps to just get your point across so these people can skim over everything and decide if they want to click through. Save the email in a .txt file so there isn't and random code saved that you can't see.
- Start with your copy and paste email campaign just copy and paste your email content into the body and add each businesses email into the "TO" section.
- Write up a great title, or a few to do split testing. You will be using different titles each week.
- Select a title and now paste it into the "Title" section of the email.
- Start Sending!
Do this for each email in your list, it shouldn't take long since you're sending the same email to each business in your list. By doing the above steps you should see a decent response rate, even if they're negative. You will then delete all of the negative emails from your list and add in fresh ones. Depending on the size of your town or city, you might have a few hundred to a thousand emails to do this with. Just stay under around 100 a day when sending out emails like this because you don't want your hosting or email to get suspended.
You can definitely automate this by getting some software and putting it on a VPS (virtual private server) for a few bucks. Some pieces of software will cost you a few hundred dollars but you can usually find a decent one for around $20 for what you need. A VPS is usually pretty cheap as well costing $4 to $10 a month. You'll need to rotate your IP address every week when doing this if you're sending out a lot of emails. This is because the IP could get blacklisted on mailservers and you will just be wasting your time sending out anything.
This can easily increase your sales when focusing on local businesses. Just be sure to stay annoying up until the point they ask you to remove them from your list or they say something negative. It's a little bit of work, but it's worth it in the long run because you can compile clients each month and have a pretty nice income
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