Installing an Internal Search Feature to your website to increase conversions and please your users.

Installing an Internal Search Feature to your website to increase conversions and please your users.

Today’s websites are much more complex than their forefathers. Most contain a wealth of information about a product or service site visitors use to learn more about what they’re looking for.

Internal search features will help out people immensely when it comes to having it within your website and not relying on the search engines. Design and programming has gotten much more complex compared to the websites we saw when we were growing up, so stay modern and don't fall behind. As websites evolve, users want to find the information they're looking for as quick as possible because people only get more and more impatient every year.

A good reason to have an internal search feature on your website is just in case someone finds your website confusing or cluttered, they can just input what they're looking for and search it to get immediate results without wasting much time. Internal search functions benefit not only the user, but the website owner as well because it will easily increase conversions.



Here I'm going to go over a few reasons why the internal site search function is beneficial to everyone, not just the user

1. Speed: Like said above, the speed that people find information on your website will be increased and they will have a better time.

2. Confusing Structure: Also mentioned above, the way a website is designed could make sense to you but it could be confusing to some of your users. One of the better reasons for this is because you should be adding content to your website or blog and that will change what shows on your homepage and subpages if you have a blog roll showing your recent posts. If someone found a subpage or blog post from your homepage but you add more content, it might not be on the homepage anymore and this is where the search feature comes in handy. They can simply put what they remember into the search bar on your site and see what comes up.

Internal search functions help out the webmaster just as much as the user

Sure you can figure out where your user is coming from if you have analytics installed. You can also follow the path they take through your website. But what if they intended to take another path that they couldn't find? With an internal search function on your website you can watch to see exactly where they want to go on your website and which keywords they're typing into your website. This usually take a little extra coding but as I've seen, it isn't an expensive thing to pay for since it's not very difficult to do.

By knowing exactly what keywords your user is typing into your own website you can then begin to optimize everything for your other visitors because of this basic information. If you notice that the majority of your searches are looking up a specific keywords, or related keywords, you can start adding more content about that so they can find something worth reading. This will easily increase your conversions since people will be staying on your website longer and possibly clicking an ad or purchasing something you're selling.

One great feature of a search function on your website is figuring out new keywords that you had no intention of targeting. You can see what your users are searching for and then add those exact keywords into Adwords or Bing Ads and target people searching for that keyword or phrase. You can even set up custom campaigns to send PPC clicks to those specific pages your internal search users landed on. This will easily increase your conversions because you already know people are reading specific content on your pages




In Conclusion:
To be competitive in todays market, you will need any edge you can get. By figuring out what your users are searching while on your website you can increase your conversions from PPC campaigns and also optimize for a specific set of keywords. Users love the search functions because they don't have to browse all over the place and possibly miss what they're looking for.




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Thanks!

Razzy