Cristian
Level X3
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Here are the most important developments and news regarding Google that happened this week:
1. You don't need Google My Business anymore to edit your business information inside Google Search.
In the past, you needed to log in in Google My Business and make all the edits and changes from there. Now you just need to make sure you are logged into your Google accounts for which you have your business verified, search for your business in Google and once the info card you can just start editing this directly from search.
Works on a desktop but also on mobile and it all looks like this:
2. John Mueller from Google said they are updating their SEO guide which hasn't got an update since 2010. The new information will contain a detailed SEO guide from Google both for mobile and desktop based searches.
I personally remember reading their guide 7 years ago and it didn't help much. Hope the new guide into SEO will be more helpful as well as maybe it will clarify some main SEO problems we're currently seeing, especially on mobile and how AMP fits into all of this.
3. Google is testing a new feature named: "people also search for". You can see it in the example below on the right side of the search results. I personally don't like it. LSI keywords are way more relevant and the fact that Google is suggesting what other people are searching for kinda makes it look cheap, I thought we passed that and Google already knows what you mean.
Nervertheless this is just a test, maybe it won't stick for long.
4. The new Search Console gets more testers. I've been waiting for a long time for a new Search Console update and I've already talked about it in the past here on SEOclerks. Search Console is the most important tool for SEO that comes from Google and definitely deserves an update and a new design. The first glims looked perfect! Fortunately, people started inviting more beta testers, I personally haven't been invited but I sure would appreciate if Google included me in the beta testers.
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TommyCarey
I was actually trying to explain Google My Business to a potential client and how it will help bring in some additional foot traffic, but they thought I was trying to scam them and they hung up on me haha
I basically said "What I'll do is add all of your businesses information to Google and they will index you quicker. People searching for you will find your business easier and if they're withing X amount of miles from you, you're more likely to show up in the search results if you optimize your listing properly. We will help you optimize everything for you so you don't have to do it yourself since it's a pretty technical thing even though it's just adding some text to a few fields, we'll just need your logins."
As soon as I said "We will need your logins" they started getting extremely mad at me and started saying that I was a fraudulent company that was just going to steal their credit card numbers and buy whatever I wanted. At one point they literally said, almost word for word "You're probably from India and just have an American accent! I'm not letting you log into any of my accounts!" lol
I didn't even try to justify my company and show them that we are in fact in the US and that I don't have an accent, well I guess I have a Chicago accent because of where I'm located lmao
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