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4 ways to boost the engagement on your blogs
When we talk about making money through your blog, we all know that means you have to boost your engagement before you see the money flowing in. If you don't have engagement on your blog, you can expect to be back here or going on a forum saying you've done everything right and yet you haven't made any money. Well, if you simply optimize your pages for better engagement you won't have to complain on an open forum and you can just collect and count your money as it comes in
A lot of people will view engagement as clicks, time on site, comments, likes, shares, etc. But the only really engagement you have to worry about are the ones when people get to your "Thank You" page after they make a purchase
Sure, those other engagements are nice and I like seeing 10 new comments on a blog post as well as a bunch of shares. But if those engagements aren't making me money, why would I be focusing on them so much? You can get 0 comments, 0 shares, and 0 likes on your newest blog post but still make $1,000 or you can get excited about your 100 new comments, 500 shares, and 1,000 new likes but make $25. If you ask me, I'd rather walk away with $1,000 instead of $25 The reasoning for this is how you're capturing your visitors. Sure, the post with more comments, shares, and likes could have made exponentially more than the other post with nothing, but it didn't. The main reason for this is because the post with almost no engagement pushed the users to buy where the one with more engagement pushed the users to comment and like. See, there's different types of engagement and it's up to you to figure out which you want
In this discussion I'll be going over the 4 main ways you can increase your engagement on all, or just one, of your blogs
Write up an attention grabbing headline
You won't get this right the first time, so you'll need to practice it. Writing up an attention grabbing headline is like going to a funeral in a neon suite that has strobe lights wired in that flash to music you're playing on an iPod. The other people there are your competitors, but you're the one standing out in a crowded room. Hell, your competitors will likely give you a notice if you're standing out enough
A lot of great headlines will have a number in them. For example, the headline of this discussion you're reading right now "4 ways to boost the engagement on your blogs". You see the 4 was placed there for a reason, it wasn't just to show you how many points I'll be covering, it was there to draw you in and read. Using numbers in a title isn't a new trick to get people coming in to your new blog post or article, it's a tried and tested method that has been used since there was a newspaper being handed out on the corner for a nickel
So you know the number trick, what about the problem trick? Well, I didn't do it with this discussions title, but I'm sure you've seen it used before. There are plenty of "How To" discussions and articles out there that people write up. All of these discussions and articles are helping others with a problem, and that's why they get clicked so often.
So now you have your traffic and can make some additional money off of them.
Writing an engaging introduction
Your headline is the teaser and the introduction is what gets them to stay on the page. When writing up an introduction, you need to get to the point and cover what you'll be talking about in your article or discussion. Give some quick points that will entice people to keep reading down the page, you need to keep them there in order to increase engagement, right?
Once they get down the page a bit, you can start hitting them with call to actions, but don't be too aggressive. If you have something pop up all the time when someone is reading, they will just close the tab and move on. You want to keep people on your website as much as possible, in order to increase the chances of making a sale. You can add some banners between the text, which will give the reader a sort of mental break from reading and has been proven to keep people on the page as well as increase your profits. You can also add in a pop up, but only one, when they get to the middle of the page or when they try to leave, in order to try and capture their email address. Some people will sign up when they're leaving and a lot more will sign up when they hit the middle of your page, because they already like what they're reading and want more of it
Your introduction doesn't have to be too long, it just has to be tantalizing enough in order to get your readers to move down the page. I like putting one little snippet of great information in my introductions in order to spike the interest of the reader. Usually, you can just add in a case study that has something about profits, and that will keep them on the page as long as you're talking about something money related.
Only use high quality images
You MUST use high quality images within your posts as well as on your website. People will judge you based on your design and what your blog posts look like, so you'll want to make it look as fancy as possible so they think you're amazing I've done this plenty of times, judging websites not adding the images, and I can honestly say I've left plenty of websites simply because of the design and how much I didn't like it. I know that I should have stayed on the website longer, but I just couldn't and had to go find the information elsewhere.
You can use stock images or make your own with Photoshop, it's up to you. I personally like using stock photos and putting them in Photoshop to alter them or use a few together. You can always use a free program like GIMP, but it's not as extensive and useful as Photoshop in my opinion.
Format your text for readers
I've written about this plenty of times when someone here on SEOclerks asks how they can increase their sales and I then check out their services to see a wall of text that is an eyesore. What you'll need to do is break up the text on your website with some titles, bullet points, font sizing, etc. People tend to skim for a title they want to read, so they will look for something that catches their eye and they will stick with it. If you have 4 titles on your page, you have 4 chances to catch the reader and turn them into a buying customer. I'm not saying the more titles you add to your pages the more likely you'll catch a sale, but it couldn't hurt as long as your article or post makes sense with all those titles.
There's no exact science to how you should be formatting your articles, so play around with it and see what works best. I like putting a few different titles on my discussions, as you can see in this very discussion, and bolding them while also underlining them. This creates start and stop points for readers and they're more likely to move down the page.
Increasing your engagement isn't the easiest thing to do in the world. You will need to do plenty of split testing before you get everything just right, so get to work and start splitting It took me a while before I got it right, and you'll need to know that every blog is different so you're better off starting now instead of waiting til later.
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