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A twist on a typical method to get your product or service noticed on a massive scale
Whenever someone is trying to get their business noticed online, they will likely do the normal things of optimizing their pages as well as running a PPC campaign to bring in customers. This method uses that exact method but has a slight twist to it in order to get seen on an even bigger scale. This does require you to do a bit of research and then implement it flawlessly, but if you're not willing to take the time to do this, you're likely in the wrong profession lol.
Yes, this requires a little bit of SEO and PPC knowledge, but not much. The only skills you need for this are time management and you must be able to think slightly outside of the box just a little, and you might be one of the lucky ones to start seeing thousands of people coming to your website each and every day.
How does this work, you ask? Well, keep reading below and let me know what you think
Ever heard of silicon valley?
Of course, you have! This is the home of some of the biggest tech companies in the world, but why is that important in making you money? Well, you'll be targeting all of those people who work in silicon valley, and they will essentially be your brand ambassadors lol.
The people that work for the company in silicon valley tend to have their finger on the pulse of the digital world, so by getting your products or services in front of them, you'll have a better chance of getting seen by big corporations or even the followers of the person that found you. It's a long shot to get noticed by the bosses, but it's a shot worth taking. Remember, you miss 100% of the shots you miss, so start taking them and see what happens
2 ways to run your PPC campaigns
When running a PPC campaign you're basically showing your ads to people who would be more likely to sign up or purchase from you. This method requires to you target a specific area of the world, and if you haven't guessed it, you're targeting silicon valley!
Now, you can't target specific buildings or people, so you'll have to target a specific mileage from a location you're interested in. You can target 20 or 30 miles within silicon valley and be just fine because you're likely going to hit all of the big companies in the area who are searching online.
The other way to do this is to target people who work for these massive companies by going to facebook and running a PPC campaign that only shows your ads to people who have their employer set as a company you're wanting to target. Sure, some people say they work for Facebook, and they actually work at the gas station down the street, but that's just a small problem that doesn't matter much.
When you start to run your campaigns, you need to be sure there is a way for people to easily contact you, and this is because you don't want to lose any chance at talking with a boss in Silicon Valley
Contact them directly
A tricky way to go about this is to find the people who are on LinkedIn who have their employers set to one of these big silicon valley corporations. You can message them directly on LinkedIn if they're contacts, or you can pay a little bit of money if you want to inbox them without being a connection, but I like to take my time and just add anyone I can who has the right employer, then I'll message them
Send them free products
Once you figure out who are the people making decisions, or they work directly for the people making decisions, you should send them some free product (you'll need a physical product for this to work) and they will likely check you out. You'll want to send it to them at work so they use or check out your product, then show people around the office if they think it's good, and that will be your first interaction with them even if you're not there.
When you're thinking of doing this method, you'll want to brand your product in order to get noticed right away, and that means you need to have your website on the product somewhere as well as your logo. If you're sending them homemade cookies, you need to say they're from TheBestCookiesInTheWorldRightNowInThisYear.com and they can then check out your website if they truly loved your cookies. And the good thing about perishables, they can easily be shared among an office, making your 1st attempt at direct marketing like this a hit more often than not because you're getting them in front of various people with different tastes, increasing the likelihood of you getting someone on board that liked your product
This type of marketing isn't done much because the best way of doing this is to send out free products, and that means you're spending money to get something created, and you're not sure if you'll make anything back in return. I would say that 1 in 10 will come back and contact you, which is actually a great response rate, but you need to have the absolute best product in the world to have a 10% response rate lol.
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