5 marketing mistakes that slow down your income and business growth

5 marketing mistakes that slow down your income and business growth

When it comes to marketing, there are a lot of things you could screw up, so it's a good thing you're reading this discussion!  Messing up your marketing may not screw up your entire business, but it will definitely slow down your revenue due to your income streams beginning to dry up a little or completely in the worst case.

If you're noticing that your revenue streams are starting to dry up, you're' likely doing one of the things I'll be covering in this discussion, such as:


Forgetting about customer retention
Not focusing on your customer retention rates is a killer in the business world.  This is because you're not keeping your current customers happy enough to come back and make a second or third purchase later on down the road. 

If you ARE focusing on customer retention rates, you're likely offering your customers special discounts or giving them an extra service or more products than they actually ordered.

Getting bored of methods that generate profits
When you're making money, you might actually get bored of the methods you're currently using to profit, and that means you might forget about what's working and focus on other revenue streams.

You can't forget what got you to the point of success because if you lose the best streams you currently have you will then think you're a failure.  You need to be excited of the methods that are generating your profits because those methods are what bought you a house, car, sent you on that vacation you always wanted to go on, and various other things.

Focus on what's working, not on what you want to work, and you will keep the money train rolling into station

Not investing more in marketing
There aren't many successful people out there that say "I need to do less marketing!" because that's now how you make money.  You should also never trust someone that says "You don't need to spend money to make money" because those are the people who are likely not making much right now.

Investing into your marketing campaigns is crucial, and needs to be done because getting in front of your customer base is how they find you and want to purchase

Saving money for the down times
You might be making $1,000s a day right now and skyrocket your monthly subscriptions to $5,000 a month, but if you aren't saving for the down times, you might actually hurt your business to the point where you need to close up shop.

You need to understand that there will be down times, and you need to save up if you aren't then you're just setting yourself up for failure.

Not investing in marketing when you should be
No successful person has ever said "I need to pull back on my marketing tactics because I can't afford it!" because that's not how you stay profitable.  Removing ads, stopping PPC campaigns, breaking deals with partners, and anything else to save you money on advertising likely will just hurt you in the long run.

You need to spend money to make money, and the same goes with websites, which means you need to tweak your campaigns in order to always be profitable and never have you worry about closing up shop.

In conclusion
If you're not seeing the profits rolling in, you're likely messing up something, and it could actually be one of the things I posted above.  You need to spend money to make money, you need to save as much as possible for down times, you need to invest instead of cut off campaigns, and you can't get bored of what's working for you right now.  If you can do that you'll be on the right path to success

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Thanks!

Tommy Carey