Get the keyword in the title, then the title into the first paragraph. Include the keyword somwhere in the middle of what you write and then include it somehow at the end. I was told this when I began content writing years ago. It seemed to work, but, and maybe I am showing a good deal of ignorance here, does it still work? I have not written content for ages, but articles used to get accepted. It would just be nice to know how good the formula is these days.