I'm sure you've come across plenty of Amazon affiliate websites or Clickbank affiliate websites and thought "These sites are actually making money through affiliate marketing?" and the answer is usually Yes, but they could be making so much more if they just took their time with the setup of their sites and actually did marketing for them.
Yes, it's tough to do advertising for an affiliate website but it's not so difficult to market them to the masses because that's something we can all do for free. In this discussion, I'll be going over the top 3 problems with 99% of affiliate websites.
Thin Website Content
A majority of affiliate websites out there have extremely thin content on them. This is because the people running them don't have a ton of content marketing experience and tend to start with affiliate marketing as a way to make money online.
Remember this "Content is King" and you will start to notice that the websites will great articles, tutorials, and guides on them tend to be the sites with the most traffic. Why is that? Because Google and the other search engines want their visitors to have the best results possible, not needing to browse an additional website to get all of the information, so they'll rank the best possible sites at the top to please their visitors as much as possible.
Most Affiliate Websites are Pushy
It's rare to come across an affiliate website that isn't trying to get me to click on their ads. I get it, you place a cookie on my site after I click through, and you'll get credit for the purchase. Do you know how many times I've avoided clicking affiliate links on pushy websites? Every single time, and it's because they get annoying.
Instead, have affiliate banners and links next to your content or have them in your newsletter for people to click on if they want. Never try to force someone to click on your affiliate links just to get that cookie on their site and hopefully make a sale. The more successful affiliate marketers out there are running sites that aren't pushy, deliver quality content, and treat their visitors like actual people and not checkbooks lol
Everyone is Doing Review Sites
I get it, review sites are extremely popular when it comes to affiliate marketing, and this is because a majority of people like looking up reviews about a product or service prior to making a purchase. The problem with this is that everything is starting to have positive reviews and soon enough we won't know what a bad product is and where the good ones are. At least with Amazon, we can see actual buyers reviews on the product pages and not run into as many affiliate sites saying a one-star product is the next best thing to sliced bread lol.
You can definitely do well in affiliate marketing but you don't want to make it feel like you sold your soul to get an extra click on your links. Don't push banners in front of people so they click, don't force people to do anything, and please don't put up a thin content review site and expect to strike internet gold right away lol. Think of a niche, put together a high quality website, and add massive amounts of amazing content to it that will keep your visitors coming back again and again.