August 28-29 incident:
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How do you use robots.txt for SEO and AdWords purposes?
For SEO, robots.txt is mainly about controlling crawl budget - blocking search engines from wasting time crawling low-value pages (admin pages, duplicate filter/search result pages, etc.) so they focus on your important content instead. Important: blocking a page in robots.txt doesn't remove it from Google's index if it's already linked to from elsewhere - for that you need a noindex tag instead. For AdWords specifically, just make sure your landing pages aren't accidentally blocked, since Google's Ads quality score checks need to crawl the actual page.For SEO, robots.txt is mainly about controlling crawl budget - blocking search engines from wasting time crawling low-value pages (admin pages, duplicate filter/search result pages, etc.) so they focus on your important content instead. Important: blocking a page in robots.txt doesn't remove it from Google's index if it's already linked to from elsewhere - for that you need a noindex tag instead. For AdWords specifically, just make sure your landing pages aren't accidentally blocked, since Google's Ads quality score checks need to crawl the actual page.
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