Why some PR 0 sites have page 1 on certain keywords?
Hi folks, I'm newbie of SEO. As doing lots of research from the web, many experts expressed that quality links (such as backlinks, social media links, blogs links etc) will help to push a website up in search engine. Moreover, higher PR will also benefit in search engine position. However, recently when I do my research, I found it is not excatly the truth.
For example, I search the keyword 'car service hawthorn' and the site prestigecar.com.au always comes in the first page of google. However, it's PR is 0 and less than 50 backlinks.
Is there any tricks or something I'm missing? Thanks in advance.